Brand Tone

Playful & Witty, Warm & Friendly, Thoughtful & Luxurious (with a twist), Appreciative of Craftsmanship & Longevity

Brand Values

• •Comfort & Coziness
• •Playfulness & Joy
• •Quality & Durability
• •Thoughtfulness
• •Local & Ethical Production (where possible)
• •British Identity (with international roots)

Best Practices

• •Embrace the Quirk: Always lean into the playful origin of the name. Use wit and light-hearted humour, but ensure it aligns with the quality and luxury of the products.
• •Focus on Sensory Language: Use words that evoke warmth, comfort, softness, and visual appeal (e.g., "touchy-feely materials," "colourful designs," "snug," "cosy").
• •Highlight Craftsmanship and Longevity: Subtly weave in the quality of materials, the "made in UK/France" aspect, and the idea that these are not fast-fashion items but cherished possessions.
• •Tell the Story: Remind the audience of the brand's unique origin and the founders' passion. This personal touch builds connection and reinforces the brand's authenticity.
• •Maintain a Consistent "Warm, Dry & Cosy" Promise: Ensure that the core benefit of comfort and well-being is present in messaging, even when highlighting other aspects like style or gifting. This is the brand's anchor.

Social Perception

The brand is perceived as unique and charming due to its unexpected name for a lifestyle accessories company. Customers likely appreciate the quality, comfort, and the "buy once, buy well" philosophy. The playful and witty approach, combined with the luxurious feel of the products, likely resonates with an audience looking for items that are both functional and delightful. The emphasis on British-made or European-made products and ethical considerations may appeal to conscious consumers. Their presence on platforms like Wolf & Badger and Faire suggests they are recognized among independent and design-focused brands.

Copy Examples

• •Headline: Don't let the name fool you, we're here for your comfort, not your pipes! Body: Heating & Plumbing London: Purveyors of delightfully cosy lifestyle accessories. Wrap yourself in warmth. Call to Action: Discover Cosy.
• •Headline: Weather forecast: 100% chance of needing a Heating & Plumbing London throw. Body: Our colourful, touchy-feely alpaca throws are just the thing for a grey London day (or any day, really!). Crafted for snuggles and designed to last. Call to Action: Get Your Snug On.
• •Headline: The Art of the Thoughtful Gift? It's a Picnic Blanket from Heating & Plumbing London. Body: Forget another predictable present. Our luxury picnic blankets are a playful wink and a warm hug, all rolled into one. Made for memories, not just for sandwiches. Call to Action: Gift a Little Joy.
• •Headline: So Very British, My Dear! (And So Very Cosy). Body: From our Brixton design studio to your home, Heating & Plumbing London brings you lifestyle accessories with a playful heart and a passion for quality. Keeping you warm, dry & cosy, one beautifully crafted piece at a time. Call to Action: Explore British Craftsmanship.
• •Headline: Warning: May cause extreme comfort and spontaneous smiling. Body: Heating & Plumbing London's accessories aren't just about looking good; they're about feeling fantastic. Indulge in everyday luxury that’s built to last. Call to Action: Shop the Happy-Making Collection.