Brand Tone

empowering, approachable, and strategic

Brand Values

• •Empowerment of Female Entrepreneurs
• •Strategic Design
• •Client Experience and Collaboration
• •Authenticity and Personality
• •Work-Life Balance

Best Practices

• •Lead with the Solution, Not Just the Service: Frame every piece of copy around solving the client's core problems (burnout, overwhelm, attracting the wrong clients). Instead of saying "I offer web design," say "I build websites that do the selling for you so you can avoid burnout."
• •Balance "Strategic" with "Approachable": Always pair high-level strategic concepts with practical, easy-to-understand language. Use terms like "strategic functionality" and "intentional branding," but immediately follow up with the tangible benefit, like "to make room for LIVING A FULL LIFE".
• •Speak Directly to the "Female Founder": Consistently use language that resonates with your niche. Address their specific aspirations ("level up their business") and pain points ("juggling all the things"). This creates a strong sense of "she gets me."
• •Weave in the "Why": Remind the audience of the ultimate goal: a business that supports their life, not the other way around. Phrases like "so you can soak up life outside your business" reinforce the brand's core value of work-life balance and connect on a deeper level.
• •Use Empowering Action Verbs: Start sentences with strong, empowering verbs that inspire action and confidence in the client. Use words like "Create," "Build," "Transform," and "Attract" to position the client as the hero of their business journey, with your brand as the expert guide.

Social Perception

Expert and Educator, High-Value Investment, Trusted Collaborator, Aesthetic Authority

Copy Examples

• •Your website should be working for you, not adding to your to-do list. In one day, we can take your site from overwhelming to overwhelm-crushing. Let's design a strategic, soul-aligned online home that sells your services with ease, so you can get back to the parts of your business (and life) you love. Ready for the VIP treatment? Link in bio to book your design day.
• •Beyond Pretty. Strategic Brand & Web Design. We create intentional, personality-driven websites for female founders ready to stop feeling overwhelmed and start attracting their dream clients on autopilot.
• •Subject: Is your website design repelling your dream clients? Body Snippet: If your website feels more like a pretty-but-pointless business card than a 24/7 sales machine, it's time for a change. Let's talk about the 3 missing pieces your site needs to build trust and turn visitors into booked clients...
• •Title: 5 Colors That Build Trust with Your Ideal Client Description: Your brand's colors are more than just a vibe—they're a strategic tool. Discover 5 palettes that evoke emotion and create an instant connection with your audience. Get approachable design tips and free color codes for your creative business. #BrandStrategy #WebDesignTips #ColorPsychology #ShowitDesigner
• •Headline: Stop letting a DIY website hold your business back. Body: You're a master at what you do, but does your website show it? Our Showit website templates are the perfect starting point for creative business owners who need a professional, strategic online presence without the custom price tag. Easily customize to fit your unique brand and start confidently booking the clients you deserve. Shop the templates now.