Brand Tone

Warm, mystical, and community-focused with a touch of darkness.

Brand Values

• •Community
• •Quality
• •Uniqueness
• •Mysticism
• •Inclusivity

Best Practices

• •Maintain a consistent use of inclusive and friendly language, such as 'Blessed be', to reinforce the community-oriented tone.
• •Emphasize the unique, handmade quality of products to differentiate from mainstream alternatives.
• •Clearly state the brand's commitment to quality and customer satisfaction to address potential confusion with similar-named entities and negative reviews found online.
• •Incorporate visual elements and descriptions that reflect the 'Embrace Your Darkness' theme while remaining approachable and welcoming.
• •Actively engage with customers on social media, responding to inquiries and feedback promptly to build trust and foster a strong community.

Social Perception

A small, woman-owned business known for its unique, high-quality handmade crafts with a community-focused approach.

Copy Examples

• •"Embrace your darkness with our handcrafted ritual candles. Each one is made with intention and love. Blessed be!"
• •"Discover unique, handmade crafts that speak to your soul. Perfect for your sacred space."
• •"As a small, woman-owned business, we pour our hearts into every creation. Thank you for supporting our dream!"
• •"Looking for something different? Our collection features items you won't find anywhere else."
• •"Join our community of craft lovers! Share your creations and connect with like-minded souls. Blessed be!"