Brand Tone

Caring and Thoughtful, Elegant and Quality-Focused, Reliable and Customer-Centric, Celebratory and Joyful

Brand Values

• •Beauty
• •Quality
• •Artistic Expression
• •Customer Satisfaction
• •Bringing Joy
• •Reliability

Best Practices

• •Emphasize Emotion: Always connect the product to the feeling it evokes or the message it conveys (e.g., love, joy, sympathy, celebration). Use words that resonate with these emotions.
• •Highlight Quality and Artistry: Consistently mention the freshness of flowers, the craftsmanship of arrangements, and the quality of gift items. Use descriptive adjectives that convey elegance and beauty.
• •Maintain a Caring and Empathetic Voice: Especially for occasions like sympathy or get well, ensure the tone is gentle, respectful, and understanding. In all communications, project a helpful and supportive attitude.
• •Focus on the Recipient's Experience: Frame the benefits around how the gift will make the recipient feel. "Delight your loved one," "Bring a smile to their face."
• •Be Clear, Reliable, and Professional: While being warm and emotional, ensure all practical information (delivery, customization, product details) is clear, accurate, and instills confidence in the service.

Social Perception

Positive Customer Experiences, Trusted Gift Provider, Focus on Emotional Connection, Limited Broader Public Awareness

Copy Examples

• •Celebrate Your Everlasting Love. Mark another beautiful year together with a stunning bouquet that speaks from the heart. Fresh, handcrafted, and delivered with care by Heart & Thorn USA.
• •Blooms as bright as their smile! 🎂 Make their birthday unforgettable with a vibrant arrangement from Heart & Thorn USA. Each petal whispers a wish for joy and happiness. #HappyBirthdayFlowers #GiftJoy #HeartAndThornCelebrations
• •Some moments don't need a reason, just a reminder of love. Surprise someone special today with a 'just because' bouquet from Heart & Thorn USA. Because thoughtful gestures bloom the brightest. Shop now [link].
• •Mom Deserves the Best: Spoil Her with Heart & Thorn Elegance This Mother's Day.
• •In Moments of Solace, Express Your Deepest Condolences. This gracefully designed arrangement from Heart & Thorn USA offers a gentle message of comfort and heartfelt sympathy. Crafted with serene blooms to honor and remember.