Brand Tone

approachable, inspiring, and supportive

Brand Values

• •Empowerment
• •Quality and Affordability
• •Functionality and Style
• •Community
• •Resilience and Passion

Best Practices

• •Always circle back to the core mission of empowering women and helping them feel confident. Frame product benefits in terms of how they support this mission.
• •Keep the tone conversational and down-to-earth. Avoid overly technical fashion jargon. Phrases like "every season of life" and "effortless style" resonate with the target audience.
• •Continue to weave the brand's origin story into marketing materials where appropriate. It's a powerful tool for building an emotional connection and highlighting the brand's values of resilience and passion.
• •In product descriptions and social media posts, highlight how pieces can be styled in multiple ways to create a functional wardrobe. This provides tangible value to the customer.
• •Even without a large social media presence, use language that invites customers into the brand's community. Use inclusive pronouns like "we" and "our" and directly address the customer ("you") to create a sense of belonging. Acknowledge and thank them for their support.

Social Perception

The boutique is likely perceived by its customers as a relatable and trustworthy source for everyday fashion. The personal story of the founder adds authenticity, fostering a loyal customer base. Its focus on building a "functional wardrobe" suggests the brand is seen as practical and helpful, appealing to women seeking stylish yet easy-to-wear clothing solutions.

Copy Examples

• •Your wardrobe, simplified. Discover effortless, mix-and-match pieces designed to make you feel beautiful and confident, no matter what your day holds.
• •New styles to carry you through every season of life.
• •Meet your new go-to dress. Designed for comfort and style, this piece moves with you from morning coffee to evening outings. It's more than just a dress; it's a feeling of confidence you can wear.
• •From a pandemic furlough to a dream realized. Heart + Sol was built with a simple goal: to help you create a wardrobe that feels as good as it looks. We're so grateful to have you on this journey with us.
• •Ready for a style refresh? Our collection is thoughtfully curated with quality pieces you can love and wear for years to come. Because you deserve a wardrobe that works for you.