Brand Tone

Artistic & Creative, Warm & Inviting, Quirky & Eclectic, Ethical & Conscious, Nature-Inspired & Southwestern

Brand Values

• •Artistry & Craftsmanship
• •Community Support & Inclusivity
• •Ethical Sourcing & Fair Trade
• •Originality & Uniqueness
• •Accessibility & Affordability
• •Love for Nature & the Southwest
• •Creativity & Self-Expression

Best Practices

• •Embrace an Artistic & Descriptive Voice: Use vivid language that paints a picture, much like an artist would. Highlight the craftsmanship, materials, and inspiration behind products.
• •Maintain Warmth and Friendliness: Address your audience in a welcoming and approachable manner. Use inclusive language and share the passion behind the brand.
• •Showcase Uniqueness and Quirkiness: Don't be afraid to let the brand's distinct personality shine. Highlight what makes products special, unusual, or "fun."
• •Communicate Values Clearly and Authentically: Weave in mentions of ethical sourcing, support for artists (especially from underrepresented groups), and fair trade practices naturally within product descriptions, social media posts, and your brand story.
• •Infuse Nature and Southwestern Elements: Where appropriate, connect products and a.brand narrative back to the inspirations of nature, the Southwest, and the artistic vision of Kit Hutchinson.

Social Perception

Heartshake Studios is perceived as a "cute," "charming," and "captivating" gift shop offering unique and high-quality items. Customers and local press see it as a go-to place for beautiful, locally made, handmade, and fair trade goods. It's viewed as a supportive and inclusive business that champions underrepresented artists and makers. The owner, Kit Hutchinson, is seen as a talented artist and a passionate curator. The brand evokes a sense of discovery, offering "treasures" and "one-of-a-kind" finds. There's an appreciation for the blend of art, vintage items, and handcrafted goods with a Southwestern and sometimes "mystical" or "bohemian" feel. The store is considered an inviting and inspiring space.

Copy Examples

• •Fresh from the studio and onto our shelves! ✨ Discover unique art, handcrafted treasures, and a touch of Southwestern magic to brighten your space. Supporting artists, celebrating creativity. #HeartshakeStudios #ShopLocal #HandmadeWithLove #ArtisanGoods #SouthwestStyle
• •Tired of the same old gifts? 🤔 At Heartshake Studios, we curate a vibrant collection of art, home decor, and one-of-a-kind finds from talented artisans (including our own Kit Hutchinson!). Find something truly special and support creative voices. Visit us in Old Colorado City or shop online! [Link] #UniqueGifts #SupportSmallBusiness #EthicallySourced #ColoradoSprings #HeartshakeFinds
• •Send a little piece of art with our charming [Card Set Name] greeting cards. Featuring original illustrations by Kit Hutchinson inspired by desert blooms and woodland creatures, these cards are perfect for any occasion. Printed on quality, eco-friendly paper because we believe in beautiful things that are kind to the earth. #HeartfeltNotes #ArtisticStationery #EcoFriendly #SouthwesternArt #SendMoreMail
• •Meet Our Newest Maker! 🌟 We're thrilled to welcome [Maker's Brand Name] to the Heartshake family! Their stunning [Product Type, e.g., ceramic planters] are handcrafted with [Unique Quality, e.g., recycled clay and natural glazes], perfectly aligning with our love for beautiful, ethical goods. Discover their collection in-store and online. #MakerSpotlight #EthicalHome #HandcraftedGoodness #CommunityLove #HeartshakeCurated
• •More than just a shop, Heartshake Studios is a celebration of creativity, a champion for independent artists, and a cozy corner filled with goods that tell a story. Founded by artist Kit Hutchinson, we're passionate about bringing you unique, ethically-sourced treasures with a touch of Southwestern charm and a whole lot of heart. Come find something that makes your heart shake! #ArtInspiredLiving #ConsciousShopping #CreativeCommunity #MadeInColorado #HeartshakeStory