Brand Tone

Friendly and Welcoming, Authentic and Local-Proud, Nostalgic and Traditional, Helpful and Customer-Oriented, Community-Focused

Brand Values

• •Support for Local Economy
• •Iowa Heritage and Pride
• •Quality and Craftsmanship
• •Personalized Service
• •Community Connection
• •Tradition

Best Practices

• •Emphasize "Local" and "Iowa-Made": Consistently use terms like "Iowa-grown," "handcrafted in Iowa," "local artisans," and "support local" to reinforce the brand's core identity.
• •Tell the Story Behind Products/Producers: Briefly highlight the Iowa origins of specific items or the stories of the local businesses you partner with. This adds authenticity and connection.
• •Use Warm, Welcoming Language: Employ a friendly, approachable, and slightly nostalgic tone. Phrases like "a taste of home," "share the goodness," "community pride" can be effective.
• •Highlight Personalization and Care: When talking about gift baskets or services, emphasize the "personal attention to detail," "custom-designed," and "thoughtfully curated" aspects.
• •Connect to Community and Tradition: Reference the Historic Valley Junction location, the longevity of the business (since 1983), and its role in the community to build trust and a sense of heritage.

Social Perception

Go-To for Iowa Gifts, Supporter of Local Businesses, Quality and Unique Offerings, Trusted and Established, Charming and Welcoming, Special Occasion Resource

Copy Examples

• •Headline: Share a Slice of Iowa: Our Gift Baskets are Packed with Local Love. Body: From handcrafted chocolates to savory treats from Iowa farms, each Heart of Iowa Market Place basket tells a story of our state. Perfect for saying "thank you," "welcome," or simply "thinking of you, from Iowa." Visit us in Historic Valley Junction or shop online!
• •Headline: Taste the Tradition. Support Your Neighbors. Body: For over 40 years, we've been curating the best of Iowa-made goods. Every purchase at Heart of Iowa Market Place supports local artisans and family businesses. Come find a unique treasure that’s all Iowa!
• •Headline: More Than a Gift, It's a Piece of Home. Body: Sending a care package? Celebrating a milestone? Our custom gift baskets are filled with handpicked Iowa goodness, designed with personal attention to detail. Let us help you send a little bit of the Heartland, wherever it needs to go.
• •Headline: Discover Iowa's Charm, One Unique Find at a Time. Body: Step into Heart of Iowa Market Place in Historic Valley Junction and explore a world of local craftsmanship and gourmet delights. From university pride to artisanal foods, there’s an Iowa story waiting for you.
• •Headline: Corporate Gifts with a Local Touch. Body: Show your clients and employees genuine Iowa appreciation. Heart of Iowa Market Place specializes in creating memorable corporate gifts featuring the finest local products. Let's design something special together.