Brand Tone

Creative, Passionate, Friendly, and Encouraging

Brand Values

• •Creativity & Artistry
• •Handmade Quality & Uniqueness
• •Passion for Craft
• •Learning & Sharing
• •Support Local
• •Joy & Therapy of Creation

Best Practices

• •Embrace Passionate Language: Use words that convey enthusiasm for the craft, such as "love," "passion," "joy," "beautiful," "stunning," "magical," and "inspire."
• •Be Encouraging and Inclusive: When promoting DIY kits or workshops, use inviting and supportive language. Emphasize that no prior experience is needed and highlight the fun of learning.
• •Highlight the "Handmade" & "Bespoke" Aspects: Regularly remind your audience of the unique, artisanal quality of your products. Use phrases like "crafted by hand," "uniquely yours," "custom designed," and "one-of-a-kind."
• •Maintain a Friendly and Approachable Voice: Engage with comments and messages in a warm, personal manner. Use emojis where appropriate to add personality. Ask questions to encourage interaction.
• •Visual Storytelling Consistency: Ensure that your images and videos align with the artisanal, creative, and beautiful nature of stained glass. High-quality visuals of the products, the process, and happy workshop participants will reinforce the brand tone communicated in the text.

Social Perception

Customers engaging with stained glass workshops generally report high satisfaction, enjoyment of the creative process, and appreciation for the guidance provided. The focus on handmade and bespoke items likely appeals to consumers seeking unique, artisanal products. The DIY aspect taps into the growing interest in crafting and personalized experiences.

Copy Examples

• •Unveil the magic of light and color. ✨ Our new bespoke stained glass collection is here, each piece handcrafted with passion, ready to tell its unique story in your space. Discover art that truly shines. #HeartofGlassSA #BespokeGlass #HandmadeArt
• •Unleash your inner artist! 🎨 Our DIY Stained Glass Kits have everything you need to create your own shimmering masterpiece. Perfect for a relaxing weekend project or a heartfelt handmade gift. Get yours and let your creativity flow! #DIYStainedGlass #CreateWithHeart #GlassArtKit
• •Ready to learn the timeless art of stained glass? Join our friendly workshop and we'll guide you step-by-step in creating your own beautiful suncatcher. No experience needed – just a sprinkle of curiosity! Book your spot and let’s make something beautiful together. Spots are limited! #StainedGlassWorkshop #HeartofGlassCreate #HandmadeInSA
• •Catching the light and our hearts. 💖 This little suncatcher was a joy to create, each piece of glass chosen with love. What story would your custom piece tell? DM us to start designing! #StainedGlassArt #HeartofGlass #HandmadeDecor #SupportLocalSA
• •We're bringing the sparkle to [Market Name] this weekend! ✨ Come say hi, browse our latest handmade stained glass treasures, and chat about your custom design ideas. We can't wait to see you there! #HeartofGlassGoesToMarket #ShopLocalSA #StainedGlassLove