Brand Tone

intimate, authentic, and emotive

Brand Values

• •Authenticity and Artistic Integrity
• •Emotional Connection
• •Musical Craftsmanship
• •Intimacy and Shared Experience

Best Practices

• •Always Speak from the Heart: Use "we" and "us" to maintain a personal connection with the audience. Share the real emotions and stories behind the music.
• •Embrace Intimacy: In all communications, from social media captions to email newsletters, use a tone that is warm, approachable, and personal.
• •Focus on the Music's Emotional Core: When describing songs or albums, highlight the feelings and themes they explore, rather than just the technical details.
• •Value Authenticity over Trends: Avoid corporate speak or marketing buzzwords. The language should always feel genuine and true to the artists' personalities.
• •Foster a Sense of Community: Actively engage with fans and make them feel like a part of the creative journey. Acknowledge their support and create a dialogue.

Social Perception

talented and authentic musicians who have built a dedicated following through their unique sound and heartfelt performances. They are seen as independent artists who have succeeded on their own terms. The praise from the music press and their collaborations with well-known musicians contribute to a perception of quality and respect within the industry. Their listeners appreciate the emotional depth of their lyrics and Carolin's expressive voice. They have successfully cultivated an image of being approachable and genuinely connected to their fanbase.

Copy Examples

• •Our new album, 'Echoes of a Fading Star,' is a collection of whispers and anthems, stories of love and doubt born from quiet moments. We poured our hearts into every note and lyric, and we hope these songs find a home in yours. Listen now and let us know what you feel.
• •An evening of music, stories, and connection. Join us for a live performance where we'll share our songs in their most intimate form. Let's create a space where we can all hear the silence and the music that fills it. Tickets are available now.
• •In the studio, searching for the right words and melodies. Sometimes the most beautiful sounds come from the quietest moments. We can't wait to share this new music with you. #carolinno #hearthesilence #newmusic
• •To our incredible fans, you are the reason we do what we do. Your support allows us to continue our journey of making music that is true to ourselves. As a thank you, here is an exclusive acoustic version of 'Favorite Sin.' We hope you enjoy it.
• •We are Carolin and Andreas, and together we are Carolin No. Our music is our conversation with the world, a blend of light and shadow, of unfulfilled dreams and quiet doubts. We believe in the power of a song to connect hearts, and we invite you to be a part of our story.