Brand Tone

Empowering & Motivational, Direct & No-Nonsense, Supportive & Community-Oriented, Professional & Knowledgeable, Passionate & Energetic

Brand Values

• •Effectiveness & Realism
• •Empowerment
• •Community & Inclusivity
• •Discipline & Hard Work
• •Safety & Responsibility
• •Continuous Improvement

Best Practices

• •Always Emphasize Empowerment: Frame messages around how Heartcore helps individuals become stronger, safer, and more confident. Use active, encouraging language.
• •Keep it Real and Direct: Avoid overly flowery or ambiguous language. Be clear about the benefits and the nature of Krav Maga training – it's practical and effective.
• •Foster Community in Your Language: Use inclusive terms ("we," "our community," "Heartcore family"). Highlight shared experiences and mutual support.
• •Show, Don't Just Tell, Expertise: When mentioning instructors or techniques, briefly allude to their experience or the proven effectiveness of the methods rather than just stating they are "good." Use testimonials or specific examples where appropriate.
• •Inject Passion and Energy: Let the genuine enthusiasm for Krav Maga and its benefits shine through. Use strong verbs and a confident, energetic tone, especially in calls to action and motivational content.

Social Perception

Respected Training Center, Effective Self-Defense, Strong Community, Transformative Experience, Challenging but Rewarding

Copy Examples

• •Unlock Your Strength: Real Self-Defense Starts Here. Join our beginner Krav Maga workshop and discover the power you never knew you had. No experience needed, just the will to learn.
• •Another incredible week of training in the books! The dedication and energy from the Heartcore family never cease to amaze us. Pushing limits, supporting each other, and getting stronger together. That's what it's all about. #HeartcoreKravMaga #KravMagaFamily #CopenhagenSelfDefense #TrainHardFightEasy
• •At Heartcore Krav Maga, we're more than just a gym. We're a community dedicated to empowering individuals with practical self-defense skills in a supportive, no-ego environment. Our expert instructors are passionate about helping you build confidence, resilience, and the ability to protect yourself and your loved ones.
• •Ready to Become Your Own Protector? Save 20% on Your First Month!
• •Drilling essentials. Because when it matters, you don't rise to the occasion, you fall back on your training. Every session at Heartcore is a step towards a safer, more confident you. #KravMaga #SelfDefense #HeartcoreTraining #Copenhagen #WarriorSpirit