Brand Tone

Authentic & Rooted, Educational & Storytelling, Community-Oriented & Empowering, Passionate & Proud, Contemporary & Vibrant, Grateful & Resilient

Brand Values

• •Cultural Revitalization & Preservation
• •Authenticity & Indigenous Representation
• •Community Building
• •Education & Sharing Knowledge
• •Artistic Integrity & Originality
• •Resilience & Thriving
• •Connection to the Land & Nature

Best Practices

• •Embrace Storytelling: Always weave in the 'why' behind the product or initiative. Share the cultural context, the story of the design (like the Ode'imin), or the community impact.
• •Use Authentic Language: Incorporate Ojibwe words (with translations or context, e.g., Ode'imin, Miigwech) where appropriate to reinforce cultural roots and educate the audience. Maintain a respectful and genuine voice.
• •Highlight Cultural Significance & Values: Ensure that copy consistently reflects the core values of cultural revitalization, authenticity, community, and education. Explain the meaning behind symbols and designs.
• •Maintain a Positive and Empowering Voice: Focus on themes of resilience, thriving, celebration of culture, and the beauty of Indigenous art.
• •Be Visually Consistent with Verbal Tone: Ensure that the imagery used alongside the copy aligns with the authentic, vibrant, and culturally rooted feel of the brand. The visual and textual elements should reinforce each other.

Social Perception

Respected & Admired, Culturally Significant, Empowering & Inspiring, Trustworthy, Supportive Community

Copy Examples

• •Wrap yourself in tradition. Our 'Ode'imin Dreams' wool blanket features the sacred heart berry design, a symbol of life, resilience, and the teachings of our Anishinaabe ancestors. Each thread tells a story, woven with care to bring warmth and vibrant Ojibwe artistry into your home. #HeartBerry #OjibweArt #InspiredNatives
• •From ancient stories to contemporary design. Sarah Agaton Howes, our founder and artist, pours her heart and heritage into every Heart Berry piece. It's more than art; it's a continuation of our culture, a way to share our voice with the world. Miigwech for being part of our journey! #CulturalRevitalization #AnishinaabeArt #BehindTheArt
• •Learn the stitches of our ancestors. Join us for our upcoming virtual Moccasin Making workshop and connect with the traditions that have been passed down through generations. At Heart Berry, we believe in empowering our community through cultural art. Let's create together. Seats are limited – register today. #CommunityOfMakers #OjibweTradition #HeartBerryTeaches
• •The 'Heart Berry' or Ode'imin – the strawberry – is the lifeblood of our designs and our values. We are Heart Berry, transforming timeless Ojibwe stories and intricate floral art into contemporary pieces for every body. We are dedicated to cultural revitalization, community building, and sharing the vibrant spirit of the Anishinaabe people. #OriginalDesign #NativeMade
• •Art is healing. Art is connection. Our latest mural project in the community brings Ojibwe floral beauty to public spaces, sharing our stories and brightening our shared world. Support Indigenous artists and help us continue to build these pathways of cultural art. Learn more and donate via the link in our bio. #CommunityArt #CulturalPathways #SupportIndigenousArt