Tono de Marca

Playful, Celebratory, and Approachable

Valores de Marca

• •Quality & Craftsmanship
• •Customer Experience
• •Celebration of Life's Moments
• •Intellectual Property Protection

Mejores Prácticas

• •Embrace the 'Celebratory' Voice: Continue to center marketing language around milestones, joy, and making memories. Use exclamation points, emojis (✨, 🖤), and enthusiastic words to maintain an upbeat and celebratory tone.
• •Lead with 'Mama-to-Mama' Relatability: Keep leveraging the personal, 'mama-run business' angle in communications, especially on social media and in 'About Us' sections. This builds trust and makes the brand feel more human and approachable.
• •Highlight Quality in Simple Terms: Instead of just listing technical specs, translate them into customer benefits. For example, instead of 'CPSIA Certified HTV,' use phrases like 'Professionally-made and baby-safe materials, so you can be sure you're getting the best.'
• •Incorporate User-Generated Content (UGC): Actively encourage and feature customer photos. This reinforces the brand's community focus and provides authentic social proof, letting the happy customers' voices become part of the brand's tone.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the playful, clean, and celebratory tone is reflected not just in words but also in the photography, graphic design, and even packaging. A cohesive experience across the website, Etsy, and social media will solidify the brand identity.

Percepción Social

Highly Rated on Etsy and Trusted by Customers

Ejemplos de Copy

• •The secret is out! 🤫 Announce your greatest adventure with our original 'Coming Soon' bodysuit. Made with love and the softest cotton for your little one. Tap to shop and get ready for the big reveal! ✨ #PregnancyAnnouncement #BabyOnTheWay #HeartAndArrow
• •Life's a party. Dress like it. ✨ Shop our new collection of playful styles for you and your little ones.
• •Psst... Your new favorite outfit is waiting.
• •More than just a tee, it's a mood. This ultra-soft graphic t-shirt is your new go-to for effortless style and all-day comfort. Designed with professional-grade materials that last, it’s perfect for coffee runs, park dates, and everything in between. Because you deserve to feel great every day.
• •Your first order is on us! (Almost 😉) Welcome to the H+A family. Use code **FIRST10** at checkout to get 10% off your entire purchase. Let's make some memories together! #ShopHeartAndArrow #BoutiqueLove