Brand Tone

informative, trustworthy, and approachable

Brand Values

• •Natural Health & Wellbeing
• •Quality & Expertise
• •Customer-Centricity & Support
• •Accessibility & Value
• •Education & Empowerment

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language that is easily understood by a broad audience. Avoid excessive jargon. When technical terms are necessary, briefly explain them.
• •Emphasize Benefits, Not Just Features: While listing ingredients is important, always connect them to how they help the customer achieve their health goals or improve their wellbeing.
• •Maintain an Educative and Supportive Stance: Position the brand as a knowledgeable partner in the customer's health journey. Offer helpful tips, advice, and resources through blogs, product descriptions, and social media.
• •Be Genuinely Kiwi and Relatable: Reinforce the NZ-owned and operated aspect. Use a friendly, approachable tone in all communications, including customer service responses and social media interactions.
• •Ensure Consistency Across All Channels: Whether it's a product page, an email newsletter, a Facebook post, or an Instagram caption, the informative, trustworthy, and approachable tone should be consistent. Develop internal brand voice guidelines for all content creators.

Social Perception

The brand is generally seen as a reliable New Zealand-owned source for natural health and beauty products.

Copy Examples

• •Nourish your journey to wellbeing with healthy.co.nz. For over 20 years, we've been your trusted Kiwi source for premium natural health supplements and expert advice. Feel the difference nature makes. Shop today!
• •Struggling with [Specific Health Concern, e.g., Low Energy]? Our expertly curated range of [Relevant Product Category, e.g., Energy Supplements], including [Example Product], is selected by health practitioners to help you thrive naturally. Explore solutions backed by nature and expertise.
• •Discover the latest in natural wellness! ✨ We're constantly searching for the best new products to support your health goals. Check out our 'New Arrivals' and be the first to experience innovative natural solutions.
• •What's your go-to natural remedy for [Common Issue, e.g., a tricky sleep]? Share your tips below! We love hearing how our community embraces natural health. #HealthyHabits #NaturalWellbeing #NZWellness
• •Get more with healthyRewards! 🌱 Earn points on every purchase, enjoy exclusive offers, and get $10 for referring a friend. It's our way of saying thank you for choosing healthy.co.nz for your natural health needs.