Tono de Marca

Inspirational, clean, and educational, targeting individuals interested in natural and holistic well-being.

Valores de Marca

• •Wellness & Health (holistic approach)
• •Natural Ingredients & Clean Beauty
• •Self-care & Self-love
• •Education & Transparency
• •Authenticity & Mindful Living

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that clearly defines your brand's tone of voice, including adjectives that describe it (e.g., "Passionate," "Calm," "Authoritative"), and provides examples of what it sounds like and what it doesn't.
• •Use a Consistent Lexicon: Compile a list of on-brand words and phrases to use regularly (e.g., "holistic," "nourish," "radiance," "conscious") and terms to avoid (e.g., "quick fix," "anti-aging," "flawless"). This ensures your messaging remains cohesive.
• •Maintain a Unified Narrative: Every piece of copy, from a product description to a social media post, should tell a small part of your larger brand story. Ensure all content aligns with your core mission and values.
• •Create Templates for Key Communications: Develop templates for common posts, such as new product announcements, customer testimonials, and educational content. This helps maintain a consistent structure and tone while allowing for creative flexibility.
• •Regularly Audit Your Content: Periodically review all your marketing channels P – website, social media, email newsletters P – to ensure the copy is consistent and still aligns with your brand's voice and strategic goals. Make adjustments as the brand evolves.

Percepción Social

A trustworthy and empowering brand that promotes holistic well-being through natural and effective products, perceived as a guide for a healthier and more conscious lifestyle.

Ejemplos de Copy

• •Unlock your natural radiance. Our new bio-active serum is crafted with nature's finest ingredients to nourish and rejuvenate your skin from within. It's not just skincare; it's a daily ritual of self-love. ✨ #HealthyBeauty #NaturalGlow
• •Did you know that Bakuchiol is a powerful plant-based alternative to retinol? It helps reduce the appearance of fine lines and improves skin elasticity without the irritation. Nature's wisdom, bottled for you. #SkincareScience #PlantPowered
• •Your evening wind-down deserves a moment of peace. A cup of herbal tea, a good book, and our calming night cream are the perfect trio to help you reset and wake up refreshed. What's your favorite part of your nighttime routine? #HealthyHabits #SelfCare
• •Healthy Beauty was born from a simple idea: that beauty is a reflection of wellness. We believe in creating clean, effective products that honor the connection between a healthy body and a happy spirit. Thank you for being a part of our journey. #OurWhy #CleanBeauty
• •It's time to treat yourself. For a limited time, enjoy 20% off our entire collection of curated wellness essentials. Elevate your routine and embrace a healthier you. Shop now via the link in our bio. #HealthyBeautySale #WellnessJourney