Brand Tone

Informative & Educational, Supportive & Empowering, Respectful & Legacy-Focused, Natural & Wholesome

Brand Values

• •Legacy & Authenticity
• •Natural Health & Wellbeing
• •Empowerment through Knowledge
• •Quality & Purity
• •Addressing Modern Dietary Deficiencies

Best Practices

• •Build trust and highlight the product's unique origins.
• •Use Clear, Informative Language: Explain the benefits of the minerals and the importance of alkalizing the body in simple, accessible terms, avoiding overly technical jargon unless clearly defined.
• •Maintain a Supportive and Hopeful Voice: Focus on empowering customers to improve their health and well-being, offering a sense of optimism and proactive care.
• •Stay True to Natural Roots: Consistently use words like "natural," "genuine," "authentic," "essential minerals" to reinforce the product's composition and philosophy.
• •Be Mindful of Claims and Disclaimers: While highlighting benefits, ensure that health claims are appropriately moderated and always accompanied by necessary disclaimers, advising consultation with healthcare professionals, as currently practiced.

Social Perception

Trusted by Loyal Customers, Associated with Natural Healing & Alternative Health, Seen as Historical/Traditional, Some Skepticism Exists.

Copy Examples

• •Feel the difference that genuine, time-tested nourishment can make.
• •Empower your health journey with a legacy of natural care.
• •Join generations who have trusted Percy's wisdom.
• •#PercysPowder #NaturalEnergy #MineralSupplement #PercyWestonLegacy #Alkalise
• •A tribute to a lifetime of research into nature's true path to wellness.