Brand Tone

friendly, approachable, inspiring, relatable, and authentic

Brand Values

• •Balance
• •Whole Foods & "Healthified" Recipes
• •Authenticity & Relatability
• •Inspiration & Empowerment
• •Community
• •Simplicity & Accessibility
• •Joyful Healthy Living

Best Practices

• •Embrace Nikole's Voice: Write as if Nikole is speaking directly to a friend. Use "I," "we," and "you" to create a personal connection. Keep the language warm, encouraging, and down-to-earth.
• •Highlight Balance, Not Restriction: Always frame healthy eating as enjoyable and sustainable. Reference the 80/20 rule or the idea of "healthifying" favorite foods rather than eliminating them. Avoid judgmental or overly strict language.
• •Share the "Why": Connect recipes and products back to the core values of feeling good, nourishing your body, and living a vibrant life. Briefly share personal anecdotes or the inspiration behind a recipe or product where appropriate.
• •Be Authentic and Relatable: Don't be afraid to admit that healthy living isn't always perfect. Acknowledge everyday challenges (like picky eaters or busy schedules) and offer practical, supportive solutions. This builds trust and makes the brand more human.
• •Foster Community: Use inclusive language like "#HealthNutFam." Encourage interaction by asking questions, inviting comments, and prompting users to share their own experiences and creations (e.g., "tag @healthnutnutrition if you make this!").

Social Perception

HealthNut Nutrition, largely through Nikole Goncalves, is perceived very positively by its audience as a trusted resource, a relatable figure, and an inspiring and community-focused brand providing high-quality content.

Copy Examples

• •Instagram Post (New Recipe): "Say hello to your new weeknight favorite! 👋 This Creamy Tomato & Spinach Pasta is packed with flavor AND goodness (promise!). We're all about that 80/20 life, and this dish makes the 80% feel like a treat! Find the full recipe on healthnutnutrition.ca - link in bio! #HealthNutEats #BalancedLiving #EasyHealthyMeals"
• •Facebook Ad (Cookbook Promotion): "Tired of boring 'diet' food? 🙋‍♀️ The HealthNut Cookbook is bursting with over 100 easy, delicious recipes that your whole family will actually LOVE. Discover how amazing healthy eating can feel. Real food, real flavor, real life. Get your copy today and join the #HealthNutFam! [Link]"
• •Email Newsletter Snippet (Wellness Tip): "Hey HealthNut! Feeling a bit sluggish this week? Sometimes, a little reset is all we need. How about trying my go-to Green Smoothie? It’s simple, packed with nutrients, and seriously delicious. Remember, healthy living is a journey, not a race. Be kind to yourself! ✨ Get the recipe here: [Link]"
• •Product Description (HealthNut Shop - e.g., a natural cleaning spray): "Make your home a healthy haven with our All-Natural Citrus Burst Cleaner! 🍋 We believe what you use IN your body is just as important as what you use AROUND it. Tough on grime, gentle on your family and the planet. Made with love and plant-powered ingredients you can trust. #HealthyHome #ShopHealthNut"
• •YouTube Video Title & Snippet of Description: * Title: "My REALISTIC What I Eat in a Day (Easy & Healthy Family Meals!) | HealthNut Nutrition" * Description Snippet: "Come spend the day with me! I'm sharing some simple, yummy, and (mostly!) healthy meals that keep me and the fam energized. No fancy stuff, just real food for real life. What are your go-to easy meals? Share below! 👇 #HealthyLifestyle #WhatIEatInADay #FamilyRecipes"