Brand Tone

Supportive, Scientific, and Discreet

Brand Values

• •Scientific Efficacy
• •Empowerment through Education
• •Normalization of Men's Aging

Best Practices

• •Prioritize Education Over Hard Selling: Frame all marketing content as helpful information first and a product pitch second. Use blog posts, infographics, and short videos to explain the science of andropause simply. This builds trust and authority.
• •Use "We Understand" Language: Employ an empathetic tone that acknowledges the customer's experience. Use phrases like, "We know it can be frustrating," "It's a natural part of life," and "You're not alone." This creates a supportive and non-judgmental space.
• •Lean into Scientific Credibility: Always mention "expert formulation," specific key ingredients, and the vitamins/minerals included. This reinforces the brand's core value of being a serious, science-backed solution and differentiates it from less credible competitors.
• •Maintain a Clean and Mature Visual Identity: Ensure all visuals (photography, graphics) are professional, clean, and feature relatable, age-appropriate men. Avoid aggressive, hyper-masculine imagery or overly stylized, youthful models that would alienate the target demographic of men 40+.
• •Be Discreet and Respectful in All Communications: From ad targeting to email content, always approach the topic with sensitivity. The subject matter is personal. The brand's voice should be that of a trusted, discreet advisor, not a loudspeaker announcing a problem. This fosters the confidence needed for a customer to make a purchase.

Social Perception

Niche and Trusted, but Limited in Scope. Perceived as a specialized, reliable supplement provider with quietly positive sentiment among its target audience, benefiting from association with reputable retailers. Brand awareness is limited outside direct channels.

Copy Examples

• •Feel like yourself again. Hitting your 40s and 50s can bring changes that are hard to pinpoint. Lower energy, mood shifts, and a dip in drive aren't just in your head—it's often the natural process of andropause. Our Andropause 40+ supplement is expertly formulated with vitamins B6 and D to support testosterone levels and help you navigate this new chapter with confidence. Learn the science behind the change. #HealthAndHim #Andropause #MensWellness #HormoneHealth #TakeControl
• •Science-Backed Support for Male Hormonal Health. Our Andropause range is the UK's first to be specifically designed for the stages of andropause. Formulated by experts with Tribulus Terrestris, Zinc, and essential vitamins to support normal testosterone levels and vitality. Shop the collection.
• •That 4pm slump isn't your fault. Here's why. Andropause can affect everything from your energy to your sleep. Let's talk about it...
• •Men's Andropause Support - Health & Him. Tired? Lacking drive? Support your testosterone levels naturally. Expert-formulated supplements for men 40+. Vegan & Gluten-Free. Shop now.
• •Addressing a critical gap in men's health and wellness. While menopause is widely discussed, its male equivalent, andropause, remains in the shadows. This oversight affects millions of men's quality of life and workplace performance. At Health & Him, we're pioneering evidence-based nutritional support to help men thrive through this natural life stage. A healthy, supported workforce is a productive one. #CorporateWellness #MensHealth #Andropause #Leadership #EmployeeWellbeing #HealthAndHim