Brand Tone

professional, trustworthy, and supportive

Brand Values

• •Quality and Efficacy
• •Accessibility and Convenience
• •Customer-Centricity
• •Empowerment through Information
• •Reliability

Best Practices

• •Prioritize Clarity and Accuracy
• •Maintain a Supportive, Not Prescriptive, Voice
• •Emphasize Quality and Trust
• •Be Professional in All Interactions
• •Create a Simple Tone of Voice Guide

Social Perception

Excellent Customer Service, Fast and Efficient Delivery, User-Friendly Experience, High-Quality Products

Copy Examples

• •Your Partner in Proactive Health. Shop curated, practitioner-grade supplements and wellness essentials, delivered to your door. Take the next step in your health journey with confidence.
• •Introducing [Product Name] by [Brand]. Formulated for optimal absorption and efficacy, this is a supplement you can trust. Backed by science, selected by us for your well-being. Tap to explore how it can support your health goals. #HealthCabinetNZ #WellnessJourney #PremiumSupplements
• •Your gut health is central to your overall well-being. Explore our range of evidence-based probiotics and digestive support from leading brands like Activated Probiotics. Convenient, effective, and delivered NZ-wide. Shop now and take control of your digestive wellness.
• •Wellness Delivered | Save 15% on Your Winter Health Essentials
• •Empower yourself with knowledge. The PRIMA Iron Test Kit provides clear, reliable insights into your iron levels from the comfort of home. Simple, accurate, and confidential—it's the first step to proactively managing your health. Order yours today for fast, nationwide delivery.