Brand Tone

Caring, Supportive, Professional, Informative, Reassuring, Empowering, Trustworthy.

Brand Values

• •Patient Well-being/Care
• •Quality & Reliability
• •Innovation
• •Support & Education
• •Trust & Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Caring, Supportive, Professional, Informative) and values (Patient Well-being, Quality, Innovation, Support, Trust). Include examples of "do's and don'ts" for language and style.
• •Prioritize "People-First" Language: Always frame communication around the patient's needs, feelings, and quality of life. Use empathetic and understanding language (e.g., "we understand," "we're here to support," "your comfort is key").
• •Ensure Accuracy and Clarity: As a medical brand, all information must be accurate, easy to understand, and avoid jargon where possible. If technical terms are necessary, explain them simply. This builds trust and professionalism.
• •Maintain a Supportive and Empowering Stance: Content should aim to reassure users, build their confidence, and provide them with the knowledge to manage their care effectively. Avoid language that could be perceived as clinical and detached or overly alarmist.
• •Adapt to the Platform, but Maintain Core Identity: While the style might be more visual on Instagram or more direct on Twitter, the core tone of care, support, and professionalism should remain consistent. Ensure all content aligns with the overarching brand values.

Social Perception

A specialized medical device provider focused on specific needs like ostomy care. Informative and helpful, particularly through their educational content on social media. Quality-conscious, due to their emphasis on product features and certifications. Aimed at improving the quality of life for individuals with medical conditions.

Copy Examples

• •Experience confident daily living with Heagi's [Product Name]. Designed for ultimate skin protection and discreet comfort, so you can focus on what matters most. #HeagiCare #OstomyLife #ComfortAndConfidence
• •Navigating life with an ostomy comes with questions, and we're here to help. Our latest guide offers practical tips for [specific challenge, e.g., 'managing skin irritation']. Your well-being is our priority. Read more: [Link] #OstomySupport #HeagiMedical #EmpoweringYou
• •At Heagi, 'Care for you, always' isn't just a tagline—it's our commitment. From innovative product design to supportive resources, we're dedicated to enhancing your comfort and confidence every day. #PatientFirst #MedicalInnovation #Heagi
• •Embracing every moment. Heagi ostomy solutions are crafted to support your active life, providing the security and discretion you need to live fully. What adventures are you planning? Share with #HeagiAdventures #OstomyAwareness #LiveWithoutLimits
• •Heagi Medical: Partnering with healthcare professionals to deliver high-quality ostomy, incontinence, and wound care solutions. Our commitment to research and stringent quality standards ensures reliable products for optimal patient outcomes. Learn about our certifications: [Link] #MedicalDevices #HealthcareSolutions #QualityCare