Brand Tone

Sophisticated, Passionate, and Authentic.

Brand Values

• •Quality and Excellence
• •Tradition and Innovation
• •Terroir and Place
• •Authenticity and Transparency
• •Passion and Craftsmanship

Best Practices

• •Always Tell a Story: Weave the narrative of Alex Head's inspiration, the unique terroir of the vineyards, and the old-world techniques into your copy. This creates a personal connection and differentiates the brand.
• •Use Evocative and Sensory Language: Describe the wines in a way that engages the senses. Use specific and descriptive words for aromas and flavors to paint a vivid picture for the consumer.
• •Maintain a Refined and Educated Tone: Your language should be sophisticated but accessible. Avoid overly technical jargon unless you are providing context that enhances the wine's story.
• •Emphasize Quality and Scarcity: Highlight the limited production of certain wines, the use of old vines, and the high ratings from critics to underscore the premium nature of the brand.
• •Stay True to Your Core Values: Ensure that all your copy reflects the brand's commitment to quality, tradition, authenticity, and passion. This consistency will build trust and a strong brand identity.

Social Perception

Head Wines is perceived as a producer of premium, high-quality Australian wines. The brand is respected by both critics and consumers for its elegant and expressive wines that stand out from the more traditional, robust styles of the Barossa Valley. The association with Alex Head gives the brand a personal and trustworthy image.

Copy Examples

• •Inspired by the sun-drenched slopes of the Côte Blonde, our 2023 'The Blonde' Shiraz is a radiant expression of Eden Valley. Delicate yet complex, this wine dances on the palate with notes of wild raspberry, white pepper, and a whisper of limestone minerality. Discover the elegance of a new world classic with an old-world soul.
• •Perfection, bottled. Our Icon Series is born from extraordinary vintages and exceptional parcels of fruit. These are the wines we dream of making —a testament to the beauty of the Barossa and the culmination of our passion. Only created when nature truly inspires.
• •Every great meal deserves a remarkable wine. Our 'H' Series Grenache, with its vibrant red fruit and savory spice, is the perfect partner for your next culinary adventure. Elevate your everyday table with a wine crafted with passion and precision.
• •It began with a journey and a dream. A fascination with the legendary wines of the Rhône Valley led our founder, Alex Head, to the sun-drenched vineyards of the Barossa. Here, we honor old-world traditions to create wines that are elegant, balanced, and a true expression of their home. This is Head Wines.
• •Become part of our inner circle. The Stone Cellar is more than just a wine club; it's a community of enthusiasts who appreciate the art of winemaking. As a member, you'll receive hand-picked seasonal selections, exclusive access to limited releases, and a direct connection to our winery. Join us on a journey of taste and discovery.