Brand Tone

Artistic & Inspired, Adventurous & Free-Spirited, Authentic & Passionate, Modern & Stylish, Approachable & Friendly, Nature-Connected

Brand Values

• •Creativity & Artistic Expression
• •Love for Nature & Adventure
• •Quality
• •Accessibility & Affordability
• •Customer Satisfaction
• •Supporting Artists
• •Authenticity

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections or individual pieces. Connect with the adventurous, nature-loving spirit of the brand.
• •Use Evocative Language: Choose words that paint a picture and evoke feelings of warmth, adventure, style, and authenticity (e.g., "serene," "spirited," "handcrafted," "soulful," "wanderlust").
• •Stay True to the "Modern Western & Bohemian" Fusion: Ensure copy reflects this unique blend. It’s not just rustic; it’s contemporary. It’s not just traditional; it’s free-spirited.
• •Highlight Quality and Artistry: Casually mention the archival nature of the prints or the artistic process when appropriate to reinforce the value.
• •Maintain an Approachable and Inclusive Voice: Be friendly, welcoming, and ensure your language resonates with a diverse audience that appreciates art and personal expression. Referencing collaborations with artists also helps.

Social Perception

Positive Customer Experiences, High-Quality Products, Stylish & On-Trend, Unique Aesthetic, Good for Gifting, Responsive & Reliable

Copy Examples

• •Instagram Post (Image: A styled room featuring a desert landscape print): Wanderlust for your walls. 🏜️ Bring the serene spirit of the desert into your home and let your space tell a story of adventure. Our archival prints capture the soul of the West. #HeadWestStudio #DesertDecor #BohoHome #ArtThatInspires #HomeStyling
• •Website Homepage Banner: Art for the Modern Maverick. Explore unique prints where Western heart meets Bohemian soul. Curated & Created with Passion. Shop the Collection.
• •Email Newsletter Snippet (Subject: New Arrivals to Fuel Your Spirit): Hello, fellow art lover! This week, we're thrilled to unveil new pieces inspired by wild landscapes and free spirits. Discover art that doesn't just decorate a wall, but defines a space. Click here to explore the latest from HeadWestStudio.
• •Product Description (for a bold, typographic print): Make a statement. Our 'Y'all Means All' print isn't just art, it's a vibe. Crafted with a modern edge and a nod to Western warmth, it’s the perfect piece to add personality and a welcoming spirit to any room. High-quality, archival print designed to last. #WesternTypography #ModernFarmhouse #InclusiveArt #HeadWestPrints
• •TikTok Video Caption (Video: Quick montage of different prints being hung in various home settings): Transform your space from blank to beautiful! ✨ Which HeadWest print is calling your name? So many styles, one shared love for art that feels like home. #ArtPrints #WallArt #HomeDecorIdeas #InteriorInspo #HeadWestStudio #BohoWestern