Brand Tone

Empathetic, Supportive, Professional, Trustworthy, Accessible, User-Friendly, Empowering, and Hopeful

Brand Values

• •Accessibility: Making mental healthcare accessible to everyone, particularly by navigating insurance complexities.
• •Quality Care: Connecting patients with great therapists & psychiatrists.
• •Provider Support: Helping clinicians manage the administrative side of their practice so they can focus on care.
• •Integration: Working to bridge the gap between primary and mental healthcare.
• •Trust & Reliability: Striving to be a dependable platform for both patients and providers.

Best Practices

• •Prioritize Empathy in All Communications: Whether it's website copy, email responses, or product descriptions, ensure the language is understanding, patient, and acknowledges the sensitivity of mental health.
• •Maintain Clarity and Simplicity: The process of seeking mental healthcare can be overwhelming. All copy should be clear, straightforward, and avoid jargon, making information easy to understand and act upon.
• •Be Hopeful and Empowering: Focus on the positive outcomes of seeking help and the individual's strength and capacity for growth. Avoid language that pathologizes or stigmatizes.
• •Ensure Transparency, Especially Regarding Costs and Insurance: Given the feedback on billing issues, be exceptionally clear about insurance processes, potential costs, and how Headway helps navigate this. This builds trust.
• •Align Merchandise Messaging with Core Values: Ensure all products and their descriptions in the headway-goodly.myshopify.com store reinforce the brand's overarching messages of support, self-acceptance, and the journey of mental wellness. The current products do this well; maintain this alignment.

Social Perception

Generally seen as a valuable tool for finding therapists who accept insurance, helpful for providers by simplifying administrative tasks and providing referrals. Mixed reviews exist regarding customer service and billing inaccuracies, but overall merchandise items promote positive mental health.

Copy Examples

• •Headline: Finally, mental healthcare that understands your insurance *and* you. Body: Finding the right therapist shouldn't add to your stress. Headway connects you with quality mental health professionals in your network, making care accessible and affordable. Start your journey to feeling better, today.
• •Headline: You are not your thoughts. You are on a path to healing. Body: Our curated collection of apparel and goods at the Headway shop is here to remind you of your strength and the ongoing process of growth. Wear your wellness.
• •Headline: Taking the first step is brave. We make it easier. Body: Headway simplifies finding a therapist or psychiatrist who accepts your insurance. Book appointments quickly and focus on what truly matters – your mental well-being.
• •Headline: Quality mental healthcare, now within reach. Body: We believe everyone deserves access to great mental health support. Headway works with top insurance providers to connect you with the care you need, often with appointments available in days, not weeks.
• •Headline: More than just therapy. It's a movement towards well-being. Body: Join a community dedicated to accessible mental healthcare. From finding the right provider through Headway to embracing daily reminders of your resilience with our shop, we're here to support your journey.