Brand Tone

Enthusiastic & Passionate, Community-Focused & Local, Supportive & Proud, Established & Reliable, Approachable & Friendly

Brand Values

• •Local Pride & Support
• •Quality Merchandise
• •Customer Connection
• •Legacy & Tradition
• •Fan Enthusiasm

Best Practices

• •Embrace the Fan Language: Use terms, phrases, and expressions commonly used by local sports enthusiasts. Show genuine understanding and passion for the teams.
• •Highlight Local Connection: Regularly mention Tampa Bay, specific team achievements, and the store's heritage in the community. This reinforces the "local supporter" identity.
• •Maintain Enthusiasm: Whether it's a new product arrival or a team victory, let the excitement shine through in the wording. Use exclamation points appropriately and energetic verbs.
• •Focus on "Championing Your Team": Frame products not just as apparel, but as tools for fans to show their support and pride. Connect merchandise to the experience of being a fan.
• •Be Inclusive and Welcoming: While passionate, ensure the tone remains friendly and approachable to all fans, from die-hards to casual supporters.

Social Perception

Go-To Destination, Authentic & Locally Owned, Connected to Team Success, Offers Variety & Unique Items

Copy Examples

• •Headline (Website/Social Media): Bleed Garnet & Gold? Gear Up for Game Day! Your FSU Headquarters is Heads and Tails Tampa.
• •Instagram Caption: That winning feeling! ⚡️ Lightning strikes again, and we've got the freshest gear to celebrate. Swing by and show your Bolts pride! #GoBolts #TampaBayLightning #HeadsAndTailsTampa #ChampionYourTeam
• •Facebook Post: Since 1992, we've been helping Tampa Bay champion their teams! From the Bucs to the Rays, Gators to Noles, find your fan essentials right here in South Tampa. What team do YOU bleed for? #LocalSports #TampaBay #SupportLocal #Since92
• •Product Description (for a new arrival): Just Landed! Rock the latest [Team Name] tee and let everyone know who you're repping. Hand-picked for quality and ultimate fan style. Get yours before they're gone! #NewArrival #TeamPride #[TeamHashtag]
• •Email Subject Line: Game On, Tampa! Exclusive [Team Name] Gear Inside!