Brand Tone

Professional, Inspiring, and Transparent

Brand Values

• •Competence & Quality
• •Transparency & Information
• •Inclusivity & Self-Expression
• •Sustainability
• •Community

Best Practices

• •Lead with Expertise: Always frame communication from a place of professional knowledge. Use phrases like "Developed by stylists," "Our experts recommend," and "Salon-proven results" to reinforce credibility.
• •Emphasize "And," Not "But": Connect quality with values. For example, "High-performance *and* sustainable," "Effective *and* inclusive." This reinforces that the brand doesn't sacrifice one value for another.
• •Speak to Needs, Not Demographics: In line with the unisex value, write copy that addresses hair problems (e.g., dryness, frizz, color fade) rather than targeting traditional gender segments.
• •Maintain Visual and Verbal Simplicity: The brand's aesthetic is clean and modern. The copy should reflect this—be clear, direct, and free of jargon. Let the quality of the products and the brand's values speak for themselves.
• •Be Transparent in All Communications: When discussing ingredients, sustainability, or product use, be open and honest. This builds trust and aligns with the core value of transparency. For instance, openly stating that packaging is made of "50-70% recycled plastic" is a powerful and concrete claim.

Social Perception

The public and customers perceive Headon Products as a premium, trustworthy, and effective hair care brand. Reviews are consistently positive, associating the products with tangible benefits like moisture, shine, and repair. The Swedish origin and development by actual hairdressers add to its credibility. The focus on unisex products and sustainability is also a positively perceived modern value.

Copy Examples

• •Your hair doesn't have a gender. It has needs. Our Care Shampoo, developed by salon professionals in Sweden, delivers intense moisture and shine for everyone. Because quality care is universal. #HeadonProducts #HairCare #Unisex #SwedishHairCare #SalonQuality
• •Get salon results at home. Our Dry Shaping Heat Protection is the secret weapon. stylists swear by. #HeatProtectant #HairTutorial #HealthyHair #Headon (Accompanied by video showing: Step 1: Protect. Step 2: Style. Step 3: Shine.)
• •Born in a salon. Made in Sweden. Designed for your hair. Experience the Headon difference—where professional expertise meets sustainable care.
• •Care for Your Hair, and the Planet. Looking for hair care that works without compromise? Headon Products are made in Sweden with a commitment to quality and sustainability. Our packaging is made from 50-70% recycled plastic because beautiful hair shouldn't cost the earth. Discover our story. #SustainableBeauty #RecycledPlastic #CleanHairCare #Headon
• •Product: Care Conditioner. Description: Restore and revitalize with our intensely hydrating Care Conditioner. Formulated by the stylists at our award-winning Headon salons, this conditioner uses hyaluronic acid and vegetable peptides to fight frizz, lock in moisture, and preserve color vibrancy. It’s the professional touch your hair deserves, every single day.