Brand Tone

Appreciative & Passionate, Knowledgeable & Authentic, Exclusive & Artistic, Community-Oriented, Sophisticated yet Accessible

Brand Values

• •Artistry & Craftsmanship
• •Quality & Durability
• •Uniqueness & Individuality
• •Community & Culture
• •Functionality
• •Supporting Artists

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., appreciative, authentic, exclusive), core values, and key messaging points. Include examples of "do's and don'ts" for language.
• •Know Your Audience: Understand the vernacular, interests, and expectations of heady glass collectors and enthusiasts. Use terminology they recognize (e.g., "borosilicate," "lampwork," "diffuser," "rig," "collector's piece") authentically.
• •Highlight Artistry and Craftsmanship: Consistently emphasize the skill, time, and creative vision invested in each piece. Tell the story behind the artists and their techniques when possible.
• •Maintain Authenticity: Be genuine in your passion for glass art. Avoid overly corporate or generic marketing language. Let the quality and uniqueness of the products speak for themselves, supported by knowledgeable descriptions.
• •Consistency Across All Channels: Ensure the brand tone is uniformly applied across the website, product descriptions, social media, email communications, and any customer service interactions. Regular review and training can help maintain this.

Social Perception

Artistic & Collectible, High-Quality & Skill-Driven, Niche & Passionate Community, Expensive but Valuable, A Lifestyle Statement

Copy Examples

• •Headdy Glass: Where Functional Art Ignites. Discover handcrafted borosilicate masterpieces, each a unique testament to the artist's vision.
• •Behold the 'Azure Dream' by [Artist Name]. Months in the making, this piece features intricate lampwork and a flawless diffusion, offering an unparalleled experience in both aesthetics and function. A true collector's centerpiece, destined to be cherished.
• •At Headdy Glass, we believe that a pipe is more than a tool – it's an expression. Since [Year, if applicable, or 'our inception'], we've curated and collaborated on exceptional glass art, championing the artists who pour their soul into every curve and color. We're dedicated to bringing you authentic, high-quality heady pieces that elevate your collection and your experience.
• •Fresh from the flame 🔥 This stunning new rig from @[ArtistHandle] just landed at Headdy Glass. Limited availability for those who appreciate true artistry and flawless function. DM us to inquire – this one won't last long. #HeaddyGlass #FunctionalGlassArt #GlassCollectors #ArtisanGlass
• •Exclusive Drop: The Latest from [Featured Artist] + Our Headdy Picks