Brand Tone

Authentic, hardworking, and community-focused with a touch of American pride.

Brand Values

• •Hard work
• •American pride
• •Blue-collar identity
• •Community
• •Authenticity

Best Practices

• •Use hashtags that align with the brand's identity, such as #dirtfloordenim, #bluecollar, #americanmade, #countrylife, and #nashville.
• •Showcase apparel through engaging video content, utilizing trending sounds and effects.
• •Actively engage with relevant content and communities on social media platforms.
• •Highlight the brand's certifications (minority-owned, veteran-owned, African American-owned) to broaden appeal.
• •Incorporate values like hard work, American pride, and community into all communications.

Social Perception

A brand that represents hard work, American values, and a blue-collar identity, while also being inclusive and community-oriented.

Copy Examples

• •"DIRT FLOOR APPAREL BE WHO YOU ARE AND THEN BE BETTER VISIT OUR TIKTOK SHOP."
• •"In The Grind T-Shirt" - designed for extreme sports athletes who want to stand out.
• •Showcasing apparel videos using trending sounds and CapCut effects.
• •Using hashtags like #dirtfloordenim, #bluecollar, #americanmade, #countrylife, and #nashville.
• •Engaging with other content, such as commenting on a TikTok video about Philly rappers.