Brand Tone

The brand's tone is predominantly educational, professional, and empathetic. They strive to inform consumers about the benefits of CBD, breaking down complex information into easily digestible content. The language used is supportive and focuses on well-being, with a professional and clean aesthetic in their visuals. This is balanced with an empathetic approach that acknowledges the health concerns of their customers. The brand story adds a layer of heritage and personal commitment.

Brand Values

• •Natural Wellness
• •Scientific Approach & Quality Assurance
• •Social Responsibility
• •Customer-Centricity
• •Innovation

Best Practices

• •Always aim to inform before you sell. Use blog posts, social media captions, and newsletters to explain the science and benefits of your products in a clear, accessible way.
• •Use language that shows you understand your customers' health journeys. Frame your products as supportive tools for their well-being, not just as commercial goods.
• •Ensure all your visuals, from your website to your social media, are high-quality, with a clean and natural feel that reflects the purity of your products.
• •Regularly and subtly remind your audience of your unique history and commitment to social responsibility. This builds a deeper connection and sets you apart from competitors.
• •Always be upfront about your sourcing, production processes, and lab testing. This builds confidence and reinforces your position as a reliable authority in the CBD market.

Social Perception

The general perception of H Drop Eesti appears to be positive. Customers frequently praise the effectiveness of the products for issues like migraines and anxiety, as well as the fast delivery and quality. The brand is seen as a trustworthy and high-quality provider of CBD products. The narrative of social responsibility and the family history behind the brand likely contribute to this positive image. The company's expansion into international markets, including Japan, further bolsters its credibility.

Copy Examples

• •Introducing 'Sixty Moments' - your daily capsule of calm. With 25mg of premium CBD in each, we've designed these for when you need a stronger, precise dose to find your balance. Because we believe every moment is an opportunity to feel your best.
• •From seed to bottle, quality is our promise. Our organic hemp is meticulously cultivated and every batch is third-party lab tested. With H Drop, you're choosing purity and potency you can trust.
• •At H Drop, our roots run deep. Inspired by a family legacy of helping others, we're not just creating CBD products. We're building a community that values natural wellness and social inclusion. Join us on our mission to bring more peace to mind and body.
• •Struggling with stress and restless nights? Discover the natural path to a calmer you. Our 'Calm after Storm' 15% CBD oil is crafted to help you navigate life's challenges. Experience the H Drop difference.
• •How do you incorporate CBD into your wellness routine? 🌿 A) Morning ritual for a focused day / B) Evening wind-down for restful sleep. Let us know!