Brand Tone

Creative & Expressive, Pop-Culture Savvy & Humorous, Community-Oriented & Inclusive, Authentic & Passion-Driven, Bold & Culturally Aware

Brand Values

• •Creativity & Originality
• •Self-Expression & Individuality
• •Cultural Engagement
• •Community & Collaboration
• •Humor & Lightness
• •Quality
• •Passion & Vision

Best Practices

• •Stay True to Your Roots: Always circle back to the core inspirations: pop culture, music, art, fashion, sports, activism, and a touch of humor. Let this authentic passion shine through in your language.
• •Embrace Wit and Wordplay: Use clever, concise, and often humorous language that reflects the sense of humor in such a serious world value. Think catchy taglines and playful descriptions.
• •Speak to the Individual: Focus on how the pins allow customers to express their uniqueness and personality. Use you and your to make it personal.
• •Keep it Current and Conversational: Use language that resonates with a pop-culture-savvy audience. Avoid overly formal or stuffy corporate speak. Be approachable and engaging, like talking to a friend who shares the same interests.
• •Visually Align Your Words: Ensure the copy complements the visual style of the pins and brand imagery. If the pins are bold and graphic, the copy should have a similar punchy and vibrant feel. This creates a cohesive brand experience.

Social Perception

Positive & Appreciated, Recommended, Collaborative & Respected, Innovative & Engaging, Connected to Creative Culture

Copy Examples

• •Headline: Pin Your Personality. Body: From 8-bit nostalgia to bold statements, wear what you love. HDQTRSNYC brings you pins inspired by everything that makes culture pop. Find your flair. #HdqtrsNYC #PinGameStrong #PopCulturePins
• •Headline: Queens Born. Globally Worn. Body: We're HDQTRSNYC, crafting unique accessory pins right from the heart of NYC. Inspired by music, art, fashion, and the streets that shape us. Express yourself, wherever you are. #MadeInQueens #AccessoryLifestyle #StreetStyle
• •Headline: Don't Just Follow Culture. Wear It. Body: Our pins are tiny tributes to the big things: iconic moments, your favorite beats, the art that moves you, and the causes you champion. What story will your lapel tell today? #HdqtrsPins #CulturalStatement #WearYourStory
• •Headline: Serious World? Add a Little Humor. Body: At HDQTRSNYC, we believe in the power of a good laugh and a great pin. Deck out your gear with designs that spark joy and show off your unique vibe. Life’s too short for boring accessories. #PinHumor #UniqueAccessories #HdqtrsNYCStyle
• •Headline: Collaborate. Create. Collect. Body: We team up with diverse creatives to bring fresh, inspired pin designs to life. Got an idea? Let's make something awesome together. Explore our latest collabs and iconic collections. #HdqtrsCollabs #CreativeCommunity #PinCollectors