Brand Tone

Passionate, Community-Oriented, Professional, Ambitious, Engaging, and Direct

Brand Values

• •Passion
• •Community & Local Identity
• •Development & Future Focus
• •Resilience & History
• •Unity/Togetherness

Best Practices

• •Always Lead with Passion: Infuse energy and enthusiasm into all communications. Use strong verbs and emotive language that reflects the excitement of ice hockey and the dedication of the team and fans.
• •Emphasize "We" and "Our": Foster a sense of unity and community by using inclusive language. Connect the team's efforts directly with the fans' support ("Your Passion, Our Strength").
• •Celebrate Local Identity: Regularly reference Sierre, Valais, and the "City of the Sun" nickname. Connect the club's identity with its geographical roots and the pride of its local supporters. Use the team colors "Red and Yellow" (or "Rouges et Jaunes") frequently.
• •Balance Tradition with Ambition: Acknowledge the club's history while clearly communicating future goals and the drive for success. Show respect for the past while inspiring excitement for what's next.
• •Maintain a Fan-Centric Dialogue: Address fans directly ("Chers supporters," "HC Sierre needs YOU"). Encourage interaction, share fan-generated content when appropriate (with permission), and make them feel integral to the club's journey. Ensure calls to action are clear, whether it's buying tickets, merchandise, or supporting junior teams.

Social Perception

Loyal Fanbase, Important Local Institution, Competitive Spirit, Community Contributor, Ambitious Club

Copy Examples

• •Headline: GRABEN IS CALLING! YOUR PASSION. OUR FIRE. RED & YELLOW FOREVER! Body: The ice is set, the energy is electric. HC Sierre needs YOU. Be the roar that lifts us. Be the heart that beats with ours. Together, we write the next chapter. #HCSierre #RedAndYellowArmy #OurPassionOurStrength
• •Headline: FROM SIERRE'S HEART, FOR SIERRE'S GLORY. Body: More than just a game, it's our city, our colours, our fight. Every cheer, every chant, every moment shared – it fuels our ambition. Join the journey. Hop Sierre! [hcsierre.ch/tickets]
• •Headline: BUILDING LEGENDS, RIGHT HERE IN VALAIS. Body: Our Mouvement Juniors isn't just about hockey; it's about passion, dedication, and the future of Sierre. Support the next generation of Red and Yellow heroes. #HCSierreJuniors #FutureStars #ValaisPride
• •Headline: THE ROAR OF THE SUN! FEEL THE HEAT, SIERRE! Body: Patinoire de Graben isn't just an arena, it's where Sierre's heart beats loudest. This season, we're turning up the heat, chasing victory with every breath. Don't just watch the game, LIVE it with us! #HopSierre #CityOfTheSun #SwissLeague
• •Headline: AMBITION IN OUR VEINS. RED & YELLOW ON OUR SLEEVES. Body: We're not just playing; we're striving. For the win, for our fans, for the legacy of HC Sierre. The climb continues, and we want you with us every step of the way. Your support makes the difference. #HCSierre #RoadToGlory #EnsemblePlusFort