Brand Tone

Enthusiastic, modern, and experience-focused (customer-facing); Professional and innovation-focused (corporate).

Brand Values

• •Quality & Reliability
• •Innovation & Design
• •Customer Focus/Satisfaction
• •Lifestyle Enhancement
• •Diversity & Inclusiveness (in partnerships)
• •Social Responsibility

Best Practices

• •Use enthusiastic and engaging language, incorporating words like "cool," "elevate," "perfect," "enhance," and "stylish."
• •Highlight how the products enhance the customer's lifestyle, focusing on experiences like entertaining, gaming, or creating a specific aesthetic.
• •Emphasize the quality, reliability, and durability of the products, especially features like SUS 304 stainless steel and rigorous performance standards.
• •Showcase innovation and design, mentioning the fusion of vintage roots with avant-garde design and advanced technology like customizable lighting and cooling technology.
• •Maintain a friendly and modern tone in customer-facing content while adopting a more professional and innovation-focused tone in corporate communications (e.g., LinkedIn).

Social Perception

Generally positive, focusing on product quality, durability, aesthetics, performance, good value for money, and positive customer service experiences. A wide range of options are appreciated.

Copy Examples

• •Elevate your indoor and outdoor kitchen experience with our stylish and reliable beverage fridges.
• •Enhance your outdoor living space with our durable and aesthetically pleasing outdoor refrigerators, built with SUS 304 stainless steel.
• •Create the perfect gaming room aesthetic with our cyberpunk mini fridge, designed with customizable lighting and advanced cooling technology.
• •Discover the coolest wine coolers and kegerators that marry vintage roots with avant-garde design, bringing original ideas to your space.
• •Experience German ingenuity and reliable quality with our innovative fridges, designed to exceed your expectations and enhance your lifestyle.