Brand Tone

Authentic & Passionate, Empowering & Supportive, Informative & Helpful, Proud & Confident, Friendly & Approachable

Brand Values

• •Health & Natural Purity
• •Effectiveness & Quality
• •Empowerment & Self-Acceptance
• •Authenticity & Transparency
• •Community
• •Customer-Centricity

Best Practices

• •Emphasize "Natural" and "Healthy": Consistently highlight the natural ingredients and the "healthy beauty" philosophy in all communications.
• •Celebrate Caribbean Heritage: Weave in the brand's Trinidadian roots and the "CaribbeanStrong" formulation concept to reinforce authenticity and product efficacy.
• •Use Empowering and Inclusive Language: Craft messages that inspire confidence and celebrate diverse curl patterns. Focus on "loving your curls" and embracing natural beauty.
• •Maintain an Authentic & Relatable Voice: Share the brand's story and connect with the audience on a personal level. Use of community-oriented hashtags like #lazynatural can enhance this.
• •Be Informative and Solution-Oriented: Provide genuine advice and clearly explain the benefits of the products and their ingredients, simplifying the science of hair care for the consumer.

Social Perception

Positive product experiences, appreciation for natural ingredients, effective for textured hair, good for humid climates, trustworthy, support for local brand

Copy Examples

• •Headline: Embrace Your #CaribbeanStrong Curls! Body: Tired of products that can't handle the heat? Our handmade, natural formulas are born in the tropics, so your curls stay happy, healthy, and defined, no matter the weather. Discover the secret to effortlessly beautiful hair.
• •Headline: Real Ingredients. Real Results. Real Love For Your Curls. Body: At Happy Curls Happy Girls, we believe healthy hair is beautiful hair. That's why we handcraft our products with undiluted, natural goodness – no harsh chemicals, just pure nourishment for your unique texture. Join our #lazynatural tribe!
• •Headline: From Our Island, To Your Curls: The Journey to Happy Hair Starts Here. Body: Inspired by a personal quest for healthy, manageable curls, our Trinidadian-born brand is passionate about empowering you to love your natural locks. Let us simplify your hair care and celebrate every kink, coil, and wave.
• •Headline: Unlock Your Curls' True Potential. Naturally. Body: Say goodbye to bad hair days and hello to vibrant, moisturized curls! Our small-batch formulas are packed with nature's best, designed to heal and style. Feel the Happy Curls Happy Girls difference.
• •Headline: More Than Just Haircare, It's a Celebration of You. Body: We're building a community that embraces every curl type. Our carefully curated products and shared knowledge are here to support your beautiful hair journey, every step of the way. Show the world your happy curls!