Brand Tone

aspirational, stylish, and sophisticated, with a friendly and approachable overlay

Brand Values

• •Personalisation
• •Quality
• •Style & Modern Luxury
• •Thoughtful Gifting
• •Customer Focus

Best Practices

• •Embrace "Accessible Luxury": Use sophisticated and elegant language but keep it clear, concise, and inviting. Avoid overly technical jargon. Words like "bespoke," "curated," "signature," and "elevated" can be effective.
• •Highlight Personalisation at Every Opportunity: Continuously weave the theme of customisation and individuality into product descriptions, social media captions, and ad copy. Emphasize how products can be unique to the owner.
• •Maintain Visual and Verbal Cohesion: Ensure the copy's tone aligns with the high-quality, chic imagery used across all platforms. The words should evoke the same stylish and modern feel as the visuals.
• •Engage with Friendly Professionalism: In customer interactions and social media replies, maintain a warm, helpful, and approachable tone, while still reflecting the brand's sophisticated image. Use emojis judiciously on platforms where appropriate (like Instagram/Facebook comments).
• •Focus on the "Why" Behind the Product: Beyond features, communicate the feeling and status the product brings – whether it’s the joy of a perfect gift, the confidence of stylish travel, or the everyday luxury of a personalised item. Tell a story of elegance and individuality.

Social Perception

Positive: Customers generally perceive HB LONDON as a provider of high-quality, stylish, and unique personalised accessories. The brand is often associated with a sense of luxury and is seen as a good choice for gifts. The customer service is frequently praised. Aspirational: The association with celebrities and influencers contributes to an aspirational image.

Copy Examples

• •Instagram Post (Image: Flatlay of a personalised phone case, passport holder, and keyring): Your essentials, elevated. ✨ Travel in style or make every day a little more chic with bespoke accessories designed by you, crafted by us. What will your monogram say? #HBLondon #PersonalisedStyle #LuxuryAccessories #TravelInStyle #MonogramLove
• •Facebook Ad (Video: Quick cuts showing different people receiving and admiring HB LONDON products): The art of personal gifting, perfected. ❤️ Discover unique, handcrafted accessories that tell their story. From initial suitcases to bespoke leather goods, find a gift as unique as they are. Shop HB LONDON – where luxury gets personal. #GiftPersonal #HBLondonLuxury #MadeForYou #TimelessElegance
• •Website Banner (Homepage): Define Your Signature. HB LONDON: Luxury, Personalised. Crafted for You.
• •Product Description Snippet (for a personalised suitcase): Journey with distinction. Our iconic personalised suitcase isn't just luggage; it's a statement. Designed in our London studio and meticulously crafted with a durable, high-gloss finish, it’s ready for all your adventures, reflecting your unique style every mile of the way. Make it unmistakably yours. #HBLOriginal #PersonalisedLuggage #TravelWithPersonality
• •Email Subject Line (for a new collection): Just In: Discover Your New Timeless Classic from HB LONDON