Brand Tone

Enchanting, Whimsical, Passionate, Fan-Oriented, Accessible, Family-Friendly, Playful, Engaging

Brand Values

• •Magic & Imagination
• •Joy & Wonder
• •Accessibility
• •Community (implied)

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone (enchanting, fan-oriented, accessible, playful), personality traits, key vocabulary ("magique," "féerique," "wizarding"), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand the language, references, and humor of Harry Potter fans. Tailor copy to resonate with their passion and knowledge of the universe, while still being welcoming to newer fans or parents buying gifts.
• •Maintain Consistency Across All Channels: While the style might adapt slightly for different platforms (e.g., more emojis on social media), the core enchanting and fan-focused tone should remain consistent across the website, emails, Instagram, and TikTok. Resolve any discrepancies like the "Disney" mention if it's not a core offering.
• •Infuse Magic into Everyday Copy: Don't limit the magical language to just product descriptions. Use it in FAQs, shipping notifications, and even error messages to maintain the immersive experience. For example, instead of "Order Confirmed," try "Your Owl Post is Confirmed!"
• •Regularly Audit and Refine: Periodically review all customer-facing copy to ensure it still aligns with the brand voice and values. Gather feedback if possible and make adjustments as the brand evolves or as new trends emerge within the fandom.

Social Perception

Niche Specialist, Engaging for Fans, Trust (Needs Strengthening Externally), Clarity on Disney Connection

Copy Examples

• •Homepage Banner: "Step Into the Magic! ✨ Discover enchanting treasures from the Wizarding World. Affordable wonders for witches, wizards, and muggles of all ages!"
• •Product Description (e.g., for a wand): "Unleash your inner wizard! This finely crafted [Wand Name] replica feels just like the real thing. Perfect for casting your favorite spells or displaying with pride. The magic is in your hands!"
• •Instagram Post: "Calling all Potterheads! 🦉 Which Hogwarts house are you? Show your colors with our new collection of [Product Type - e.g., scarves/banners]! Tag a friend who needs this in their magical life. #LUniversMagique #HarryPotter #WizardingWorld #FanMagic"
• •TikTok Video Idea Caption: "POV: You just received your package from L'univers Magique! 🤩 What magical goodies will you unbox? #UnboxingMagic #HarryPotterHaul #FantasticFinds #LUniversMagique" (Video would show an exciting unboxing experience).
• •Email Subject Line (for a sale): "A Magical Offer Just For You! 🪄 Save on enchanting Harry Potter gear for a limited time!"