Brand Tone

Traditional, welcoming, and quality-focused, evoking nostalgia and heritage while being approachable and confident in highlighting product excellence.

Brand Values

• •Heritage and Tradition
• •Quality and Excellence
• •Innovation and Growth
• •Customer-Centricity
• •Community and Connection

Best Practices

• •Always Weave in the Heritage: Every piece of copy should, where appropriate, connect back to the brand's rich history. Use dates, mention the founder, or allude to the long-standing tradition to reinforce this core value.
• •Use a Warm and Inclusive Tone: Address the audience as part of a community ("tea enthusiasts," "our tea team"). Use welcoming language that invites conversation and sharing.
• •Highlight Quality with Specifics: Instead of just saying "high quality," use more descriptive language like "sourced from the world's most lush tea gardens," "artful blends," or "handpicked excellence" as seen on their site.
• •Balance Tradition with Modernity: When introducing new products or ideas, frame them as an evolution of the brand's legacy, not a departure from it. This maintains consistency while allowing for innovation.
• •Create a Clear Call to Community: Actively encourage user-generated content, discussions, and sharing. Use a consistent hashtag like #HBATeaMoment to build a recognizable online community space.

Social Perception

HBA Tea is perceived as a revered and authentic purveyor of Teh Tarik with a strong family legacy, celebrated for reviving a historical brand with commitment to quality. It acts as a bridge between nostalgia and modern tastes, successfully introducing innovative products while maintaining its traditional essence, making it accessible to a wide audience.

Copy Examples

• •Since 1918, we've been brewing more than just tea; we've been steeping a legacy. Every cup of HBA Tea is a taste of history, a sip of tradition. #HBATea #Since1918 #TehTarikLegacy
• •The heart of our heritage in every spoonful. Our Classic Tea Dust is the same timeless blend that made HBA a legend. Perfect for creating that authentic, frothy Teh Tarik you love. #ClassicTea #TehTarik #AuthenticTaste
• •Tradition meets a twist of today. Introducing our new [New Flavor] blend! We've taken our century-old passion for tea and infused it with a fresh, exciting taste for a new generation of tea lovers. #InnovationInACup #HBANewBrew #TeaLovers
• •From the lush gardens to your cup, our commitment is to pure quality. We handpick the finest leaves to ensure every HBA Tea experience is exceptional. Taste the difference dedication makes. #QualityTea #Handpicked #HBAPerfection
• •What's your #HBATeaMoment? ☕️ Whether it's a quiet morning brew or a sweet treat with our soft serve, share your moments with us! We love being a part of your day. #TeaCommunity #ShareYourSip