Brand Tone

Professional, Direct, and Value-Oriented

Brand Values

• •Value and Affordability
• •Experience and Reliability
• •Breadth of Selection
• •Customer Service
• •Growth Partnership

Best Practices

• •Maintain a Professional B2B Voice
• •Lead with Value
• •Emphasize Partnership
• •Be Direct and Confident
• •Focus on Trust and Authenticity

Social Perception

Among other businesses and in supplier directories, HBA&MFL is seen as a legitimate, established wholesaler in the health and beauty space. To the general public, the brand is virtually unknown. Online trust metrics provide a mixed but generally positive view, noting long domain history as positive and an A+ BBB rating (though not accredited) adding trustworthiness, with no widespread negative complaints.

Copy Examples

• •Your Trusted Partner in Wholesale Beauty. 20+ years of industry leadership and the market's most competitive prices—guaranteed.
• •Subject: Stock Your Shelves with the Brands Your Customers Love Body: Stop overpaying for inventory. At HBA&MFL, we leverage over two decades of experience to bring you top-tier health and beauty brands at prices that maximize your profit margins. From Dove to Revlon, access our catalog of 300+ authentic brands. Let's grow your business together. Inquire today to open your wholesale account.
• •For over 20 years, HBA&MFL NY LLC has been a cornerstone of the wholesale health and beauty industry, supplying retailers and businesses with authentic, in-demand products. We are dedicated to fostering the growth of our partners by ensuring the lowest prices and providing reliable, attentive service. Connect with us to discover how we can help build your inventory and your bottom line.
• •Don't Just Compete. Lead. With HBA&MFL, you gain more than a supplier—you gain a competitive edge. Access hundreds of leading brands, enjoy unparalleled pricing, and benefit from our 20-year legacy of reliability. The best prices available, period.
• •HBA&MFL: The Foundation of Your Retail Success. Quality Brands, Unbeatable Prices.