Brand Tone

Professional, service-oriented, quality-focused, approachable, and grounded.

Brand Values

• •Quality Craftsmanship
• •Customer Service & Partnership
• •Local & Family-Rooted
• •Passion for Design

Best Practices

• •Update All Channels: The first priority must be to align all digital channels (especially social media bios and recent posts) with the new B2B focus. Clearly state what the business *now* does to avoid confusion.
• •Leverage the "Founder Story": Continue to use the story of passion and meticulous design. For B2B, this translates into a promise of quality and care for the client's brand. Frame it as "We're as obsessed with the details of your logo as we were with our own."
• •Speak From "Partner" to "Partner": Shift the language from "customer" to "client" or "partner." Use collaborative and professional language like "Let's build," "We partner with," and "Your brand, our expertise."
• •Showcase the Work (Visually): The best marketing for a custom branding business is its portfolio. Update social media with high-quality images of the custom work completed for other businesses (with their permission). Tag the clients to foster B2B community and provide social proof.
• •Balance Professionalism with Personality: Don't lose the "Good Vibes" and family-owned personality. It's a key differentiator. Combine professional service-oriented language with the authentic, approachable tone that comes from the brand's roots. This builds trust and makes the business more relatable than a faceless corporate supplier.

Social Perception

Existing perception is positive but outdated, seen as a local, trustworthy family D2C apparel business. Current perception as a B2B custom branding service is largely undefined due to outdated online presence; new visitors may perceive them as a defunct apparel brand.

Copy Examples

• •For LinkedIn/Professional Networking: Your Brand, Worn With Pride. At Hazenvade, we translate your brand identity into premium custom headwear and apparel. Born from a passion for quality design, we partner with businesses, teams, and events across Canada to create merchandise that makes a statement. Let's build something together.
• •For the Website Homepage: Custom Headwear & Apparel That Embodies Your Brand. From corporate events to team uniforms, Hazenvade is your dedicated partner for high-quality, custom-branded apparel. We handle the details with meticulous care, ensuring your logo looks its best on products built to last. Ready to see your brand come to life?
• •For a Targeted B2B Email: Subject: Custom Apparel for [Client's Industry] in Saskatoon. Hi [Client Name], looking for a way to unite your team or make a lasting impression at your next event? Hazenvade specializes in creating premium custom hats and apparel for businesses just like yours. Our focus is on quality, durability, and a seamless design process. Can I send over a few examples of our work?
• •For an Updated Instagram/Facebook Bio: Hazenvade: Canada's Partner for Custom Branded Apparel. We help businesses, teams & events create high-quality, custom headwear & gear. Saskatoon-based. Family-owned quality. [Link to Custom Order Inquiry Page]
• •For a Facebook Ad Targeting Small Business Owners: Headline: Uniforms? Event Merch? We've Got You Covered. Stop searching for generic apparel. Hazenvade offers fully custom branding on high-quality hats, hoodies, and more. Perfect for outfitting your crew or creating memorable event swag. Support a Canadian family business and get a product you're proud of. Learn more about our process.