Brand Tone

sophisticated, elegant, aspirational, and helpful

Brand Values

• •Quality Craftsmanship: Emphasis on "unparalleled craftsmanship," "meticulously curate the finest collections," and "exceptional attention to detail."
• •Timeless Elegance: Focus on "timeless pieces," "classic charm," and designs that enhance a home's ambiance with style.
• •Customer Focus & Personalization: Dedicated to "exceeding your expectations," "customer satisfaction," and helping clients create spaces that "reflect your unique style and personality." They state, "We believe that your decor choices should tell your story, not ours."
• •Inspiration & Expertise: Offering over 25 years of experience and aiming to guide customers through the creative process with their interior design services.
• •Creating Loved Spaces: The ultimate goal is to "help you create a space you will love."

Best Practices

• •Use Elegant & Evocative Language: Incorporate words that speak to quality, beauty, and sophistication (e.g., "exquisite," "curated," "timeless," "luxurious," "bespoke").
• •Focus on the "Why" & Emotional Connection: Connect products and services to the customer's desire for a beautiful, comfortable, and personal home. Emphasize creating "a space you will love" and that "tell[s] your story."
• •Maintain a Helpful & Expert Stance: Position the brand as a knowledgeable guide in interior design, offering advice and solutions. Highlight expertise like "25 years of experience."
• •Ensure Visual & Textual Harmony: The copy should always align with the high-quality, aspirational imagery used across all platforms.
• •Develop a Brand Style Guide: Create a document outlining key brand messaging, preferred terminology, no-go words, and the overall tone to ensure consistency across all team members and communications.

Social Perception

premium, high-end brand

Copy Examples

• •Facebook/Instagram Post (New Collection): Introducing the 'Eternal Ember' collection – where timeless design meets unparalleled craftsmanship. Discover pieces curated to bring warmth, elegance, and a story to your home. Explore the collection and let us help you create a space you'll love forever. Link in bio. #HazelwoodInteriors #TimelessElegance #LuxuryHome #InteriorDesignInspo #NewCollection
• •Website Banner (Interior Design Service): Your Vision, Beautifully Realised. With over 25 years of expertise, our dedicated interior designers are here to transform your house into a home that truly reflects your story. Book your complimentary consultation today. #HazelwoodDesign #PersonalisedInteriors #DreamHome
• •Product Description (Luxury Cushion): Indulge in the art of comfort with our [Product Name] cushion. Woven from the finest [Material e.g., Belgian linen] and filled with sumptuous duck feathers, its [Describe design e.g., subtle botanical print] adds a touch of sophisticated charm to any setting. A testament to exquisite craftsmanship, designed to be cherished. #HazelwoodLuxury #HomeComforts #DesignerDecor
• •Email Subject Line (Promotion): Curated for You: Discover Timeless Pieces to Elevate Your Home | Hazelwood Interiors
• •TikTok Video Caption (Quick Room Styling Tip): Transform your living space instantly! ✨ A beautifully crafted throw and a statement cushion can redefine comfort and style. Discover our curated picks at hazelwoodinteriors.ie! #HomeStyling #InteriorTips #HazelwoodInteriors #LuxuryDecor #QuickUpgrade