Brand Tone

Trendy and Youthful, Approachable and Friendly, Comfort-Focused and Effortless, Aspirational yet Attainable

Brand Values

• •Style and Trend-Consciousness
• •Comfort
• •Customer Engagement
• •Value/Affordability (Implied)
• •Effortless Chic

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (likely younger women interested in trends and comfort) and use relatable language, emojis (appropriately), and a friendly, conversational tone. Avoid overly formal or technical jargon.
• •Highlight Key Values Consistently: Continuously weave in themes of comfort, effortless style, and trendiness. For example, always mention the feel of fabrics or the ease of styling a piece.
• •Be Authentic and Approachable: Let the brand's personality shine through. Use "we" and "you" to create a connection. Share behind-the-scenes glimpses or relatable style struggles if appropriate for the platform.
• •Visuals and Copy Alignment: Ensure the tone of the copy matches the visuals. If the imagery is bright, fun, and casual, the copy should reflect that energy.
• •Create a Tone of Voice Guide (Internal Document): Develop a simple guide with keywords (e.g., "friendly," "chic," "comfy," "trendy," "effortless"), example phrases, and things to avoid, to ensure everyone writing for the brand is on the same page. This helps maintain consistency across all platforms and communications.

Social Perception

Fashion-Forward, Community-Oriented (Locally), Engaged Online, Positive (Based on Social Media)

Copy Examples

• •Headline: Your Comfy-Chic Uniform Awaits. ✨ Shop Neutrals & New Arrivals! Body: Tired of choosing between comfort and style? At Hazel & Poppy, we say have both! Discover our latest collection of effortlessly chic pieces in the dreamiest neutrals. Perfect for your everyday adventures or that special weekend vibe. #HazelAndPoppyStyle #ComfortQueen
• •Headline: Hello, Sunshine! ☀️ Fresh Spring Looks Have Landed. Body: Soak up the new season with Hazel & Poppy! From breezy dresses to must-have tops, our new spring arrivals are here to brighten your wardrobe. Get ready to fall in love. 😉 #SpringStyle #NewCollection #ShopHP
• •Headline: Obsessed is an Understatement. 😍 Meet Your New Fave Outfit. Body: Seriously, you won't want to take this off! Our latest drop is all about that feel-good fashion. Think soft fabrics, flattering fits, and styles that just *get* you. Tap to shop the look! #TrendyComfort #OOTDInspo #HazelAndPoppy
• •Headline: Join the H&P Party! 🥂 Get 10% Off Your First Order. Body: Hey gorgeous! Want in on exclusive deals, style tips, and all things Hazel & Poppy? Sign up for our newsletter and snag 10% off your first purchase. Let's be friends! #HPBoutique #ShopSmall #StyleSavings
• •Headline: Effortless Style? Nailed It. ✔️ Body: From cozy knits to statement denim, find pieces that make you feel amazing without the fuss. Because looking good should be easy. Explore the latest at Hazel & Poppy. #EffortlessChic #BoutiqueFinds #StyleMadeSimple