Brand Tone

friendly, humorous, and deeply rooted in its community, using a folksy, approachable, casual, and authentic voice

Brand Values

• •community support
• •authenticity
• •humor
• •social responsibility
• •local heritage and culture

Best Practices

• •Maintain a Conversational and Authentic Tone: Continue using colloquialisms like 'y'all' and a friendly, approachable voice in all communications. This builds a personal connection with the audience.
• •Highlight the Social Mission: In product descriptions, social media posts, and email marketing, consistently mention the brand's commitment to donating profits to EKY communities. This reinforces the brand's core values.
• •Incorporate Local Culture and Humor: Continue to create designs and copy that reference local landmarks, traditions, and inside jokes. This will resonate with the target audience and differentiate the brand.
• •Be Transparent About Philanthropy: Regularly share updates on the impact of customer purchases. This could include featuring the organizations that receive donations and the projects they are funding.
• •Engage with the Community: Use social media to interact with customers, share their photos, and create a sense of belonging. This will strengthen the brand's community-focused image.

Social Perception

a community-oriented business with a genuine connection to its roots, fostering a positive public image through transparency and philanthropic efforts, appealing to a niche audience that appreciates unique, localized designs

Copy Examples

• •Our 'Visit Swango Springs' tee is more than just a shirt; it's a piece of home. 100% of the profits go directly back to the EKY community.
• •From the Big Sandy River to the Country Music Highway, our Series 23 collection is a tribute to the places we call home. Shop now and represent your corner of Kentucky.
• •With our new rewards program, you can earn points while supporting a great cause. Every purchase helps us give back to our neighbors in Eastern Kentucky.
• •Our 'Sassy Sorghum' design is back for a limited time! Grab this sweet piece of local flavor before it's gone.
• •Give a gift that gives back. Our apparel and accessories make the perfect present for anyone who loves Eastern Kentucky.