Brand Tone

Aspirational, Confident, Empowering, Youthful, Friendly

Brand Values

• •Quality
• •Style & Fashion-forwardness
• •Confidence & Empowerment
• •Fit & Comfort
• •Customer Satisfaction

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of Hazel Avenue’s tone (e.g., Aspirational, Confident, Empowering, Youthful, Friendly). Provide examples of do's and don'ts for language, sentence structure, and word choice.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, desires, and how she wants to feel (confident, beautiful, adventurous).
• •Emphasize Benefits Over Features (but include features): While mentioning quality materials and design is good, focus copy on how these features translate into benefits for the customer (e.g., "feel confident and comfortable all day long" rather than just "made with Lycra").
• •Use Storytelling and Evocative Language: Paint a picture. Instead of just describing a bikini, describe the experience of wearing it – the confidence it inspires, the places it could be worn. Use sensory words.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, social media captions, and ad copy is harmonious. Regular audits of content can help maintain this consistency.

Social Perception

Visually appealing, Trendy/Fashionable, Emerging brand with moderate engagement, Potential for name confusion, Limited public feedback

Copy Examples

• •Headline: Dive into Confidence. Body: Your perfect escape starts with the perfect fit. Discover Hazel Avenue swimwear – designed to make you feel beautiful, bold, and ready for sunshine. #HazelAvenueSwim #SummerConfidence
• •Headline: Chase the Sun, Own the Moment. Body: Life’s too short for ordinary. Make waves in Hazel Avenue’s latest collection, where vibrant style meets feel-good comfort. Find your signature look. #BeachDays #HazelAvenueStyle
• •Headline: More Than Just Swimwear. It’s a Feeling. Body: That sun-on-your-skin, sand-between-your-toes, totally carefree feeling? We bottled it. Experience the Hazel Avenue difference. Quality you can feel, styles you’ll love. #SwimwearGoals #FeelGoodFashion
• •Headline: Your Next Adventure Awaits. We’ve Got the Suit. Body: From spontaneous road trips to dream destinations, our swimwear is crafted for every memory you’re about to make. Explore new arrivals at Hazel Avenue. #WanderlustSwim #HazelAvenue
• •Headline: Effortless Style, Unforgettable Summers. Body: Find your perfect silhouette with Hazel Avenue. Our thoughtfully designed swimwear combines the latest trends with luxurious comfort, so you can shine effortlessly. #SummerStyle #HazelSwimwear