Brand Tone

Direct, Transactional, and Helpful

Brand Values

• •Variety
• •Convenience
• •Accessibility
• •Value

Best Practices

• •Keep it Simple and Clear: Avoid jargon or overly complex language. Your strength is being understood by everyone. Write copy as if you were explaining the product to a friend in a clear, direct way.
• •Focus on the "What," Not Just the "Why": While some brands sell a lifestyle, your core is selling the product itself. Always lead with what the product is, what it does, and its price. The primary benefit is often the product's function and convenience.
• •Be Consistently Helpful: Ensure that every post, reply, and description is aimed at helping the customer make a decision. This means always including key information like price (or how to get it), features, and clear instructions on how to order.
• •Use a Conversational Call to Action (CTA): Instead of generic "Buy Now," use phrases that feel more like an invitation from a person. "¡Pedilo por DM!", "Escribinos y te pasamos más info", or "¡Te lo mandamos a tu puerta!" maintain the accessible tone.
• •Create Simple, Branded Templates: Use consistent colors, fonts, and logo placement for your social media graphics, as you are already doing. This creates visual consistency that reinforces the brand's reliability and professionalism, even when the content is simple and direct.

Social Perception

The public perceives haytodo.uy as a practical and reliable online general store, a go-to source for a wide array of goods similar to a digital department store or bazaar. It's seen as responsive and service-oriented, with customer relationships being primarily transactional rather than emotionally connected.

Copy Examples

• •Instagram Post (New Tech Product): ¡Subí el volumen a tu música! 🎶 Llegaron los nuevos parlantes Bluetooth X-Sound. Potentes, portátiles y con una batería que dura todo el día. Ideales para llevar a la playa o a cualquier reunión. CTA: Precio: $XXXX. ¡Pedí el tuyo por mensaje directo y te lo enviamos a casa! 🚚
• •Facebook Ad (Home Goods Promotion): Renovamos tu cocina por menos de lo que pensás. ¿Necesitás organizadores, utensilios nuevos o ese electrodoméstico que te falta? En haytodo.uy tenemos cientos de artículos para hacer tu cocina más práctica y moderna. ¡Mirá el catálogo en nuestro sitio web! CTA: Hacé clic acá para ver todo lo que tenemos para tu hogar. 👉 [Link to website category]
• •TikTok Video Caption (Showcasing a Gadget): Video Concept: A quick, satisfying unboxing or demonstration of a unique gadget (e.g., a smart mug, a portable blender). Caption: ¡Este gadget te soluciona la vida! 😍 Práctico, fácil de usar y disponible ahora en nuestra tienda. #Gadget #Uruguay #Novedad #HayTodoUy. On-screen text: Link en la bio para comprar!
• •Email Marketing Subject Line (Weekly Offers): 💻 Las mejores ofertas de la semana están en haytodo.uy
• •Instagram Story (Interactive Poll): Visual: A split screen showing two popular products (e.g., a smart watch vs. wireless earbuds). Text: Si solo pudieras elegir uno, ¿cuál sería? 🤔 Poll: [Opción A: Smartwatch] vs. [Opción B: Auriculares] (Follow-up story shows the winning product with a link to purchase).