Brand Tone

Vibrant, Joyful, and Approachable

Brand Values

• •Joy and Positivity
• •Authenticity and Storytelling
• •Community and Local Connection
• •Creativity and Self-Expression

Best Practices

• •Lead with Joy: Every piece of copy, from a social media caption to a product description, should connect back to the core emotions of joy, happiness, and positivity. Use vibrant, energetic, and uplifting language.
• •Tell the Story: Don't just sell a painting; sell the memory or feeling behind it. Share the inspiration whether it was a trip, a moment with family, or a feeling to create a deeper, more authentic connection with the audience.
• •Embrace the "Adelady" Voice: Leverage the approachable, fun, and slightly informal tone that has made Adelady successful. Use local slang like "Heaps Good" where appropriate to reinforce the brand's authentic South Australian roots.
• •Use Sensory Language: Describe the art using words that evoke feelings and senses. Phrases like "sun-drenched days," "a splash of sunshine," and "pop of colour" make the art more tangible and desirable.
• •Be Direct and Clear: For all sales-related information (e.g., website banners, promotional emails), combine the joyful tone with clear, simple instructions. Ensure details about shipping, framing, and purchasing are easy to find and understand.

Social Perception

The public perception of Hayley Pearson is overwhelmingly positive, shaped by her high-profile media career in South Australia. She is seen as an influential and trusted local personality. As an artist, she is perceived as vibrant and creative, with her art linked to her energetic and positive public persona. As a public figure, she is viewed as a go-to source for local insights through Adelady, lending credibility to her art brand. Her involvement in charity work further enhances her positive public image.

Copy Examples

• •Say hello to 'Santorini'! I ve poured all my favourite memories of sun-drenched days and bright blue domes into this piece. Every brushstroke is filled with the joy of travel and adventure. I hope it brings a splash of sunshine to your home! Available now as a limited edition print. Link in bio to see more!
• •Art that feels like a holiday. Vibrant, bold, and full of joy. Discover paintings inspired by life's happiest moments and bring a pop of colour into your world.
• •Colour Drop! New prints have arrived! Ready for a dose of happiness? I've just added a new collection of prints to the store, each one telling a story from the heart. From the neon lights of Rome to the fuzzy feelings of a 'Heaps Good' day in Adelaide, find a piece that speaks to you. Shop the joy!
• •Because everyone deserves a little more colour in their life! This weekend only, enjoy free shipping on all paper prints. It s the perfect time to grab that piece you ve been eyeing and brighten up your favourite space. No code needed!
• •Adelady (Paper Print) - A love letter to my amazing city. This piece is for the late-night laughs, the festival buzz, and the incredible women who make this place shine. It s vibrant, fun, and a little bit sassy just like Adelaide. Printed locally on high-quality archival paper, ready to frame.