Brand Tone

Personal & Relatable, Feminine & Delicate, Confident & Assuring, Trendy & Accessible, Appreciative & Community-Focused

Brand Values

• •Quality & Durability
• •Affordability & Value
• •Handmade & Sustainable
• •Customer Satisfaction
• •Minimalist & Timeless Style
• •Personal Connection & Storytelling

Best Practices

• •Embrace a Personal, Founder-Led Voice: Continue to infuse Brittany's story and personal touch where appropriate, making the brand feel approachable and human.
• •Highlight \"Everyday Wear\" and Durability: Consistently emphasize the practicality and resilience of the jewelry (waterproof, tarnish-free, suitable for 24/7 wear) as this is a key differentiator and customer value point.
• •Use Feminine, Encouraging, and Positive Language: Words like \"lovely,\" \"beautiful,\" \"shine,\" \"effortless,\" and \"delicate\" align with the aesthetic and customer perception.
• •Focus on Quality Materials and Craftsmanship: Remind customers that pieces are \"handmade,\" \"high-quality,\" and \"California-inspired\" to reinforce brand values.
• •Maintain a Conversational and Relatable Tone: Avoid overly formal or technical jargon. Speak to customers as if you're a friend recommending a beloved find, aligning with the \"trendy, but not spendy\" and accessible luxury feel.

Social Perception

Highly Positive Customer Feedback, Trusted for Quality, Seen as a Go-To for Everyday Jewelry, Good Value for Money, Associated with Delicate and Stackable Styles

Copy Examples

• •Your daily essentials, elevated. ✨ Our handmade gold-filled bracelets are designed to move with you – from morning coffee to evening unwinds. Waterproof, tarnish-free, and always effortlessly chic. #HaydenBJewelry #EverydayLuxury #MinimalistStyle #HandmadeJewelry
• •Meet your new favorite whisper of gold. The 'Aurora' necklace is handcrafted with the care you deserve, offering that perfect subtle sparkle for every moment. Designed in California to be lived in and loved, because beautiful jewelry shouldn't be saved for special occasions. #WearItEveryday #DelicateDetails
• •Hi lovely, just like you, we believe in finding beauty in the everyday. That’s why I’m so excited to share our newest collection – pieces inspired by California light and designed to last through all your adventures. Because you deserve jewelry that’s as resilient and beautiful as you are. Explore the new arrivals! With love, Brittany & the Hayden B. Team xo
• •Tired of jewelry that doesn't last? ✨ At Hayden B. Jewelry, we craft high-quality, waterproof, and tarnish-free pieces that are both trendy and timeless. Affordable luxury, handmade with love, so you can shine every single day. Discover your perfect stack! #HaydenBStyle #AffordableLuxury #HandmadeWithCare
• •From subtle studs to everyday hoops, find your signature ear story with Hayden B. Jewelry. ✨ Minimalist, lightweight, and handmade in LA for all-day comfort and effortless style. Which pair speaks to you? #EverydayEarrings #MinimalistJewelry #CaliforniaStyle #HaydenBJ