Brand Tone

Informative, supportive, modern, and sleek with an emphasis on performance and wellness, also scientifically backed.

Brand Values

• •Health and Wellness
• •Performance
• •Sustainability
• •Innovation
• •Community
• •Efficacy

Best Practices

• •Use action-oriented language to highlight performance benefits.
• •Incorporate words like "unlock," "fuel," "boost," and "enhance" to resonate with the target audience.
• •Create uplifting and motivating copy that offers solutions.
• •Emphasize the scientific backing and technological innovation of the product.
• •Focus on the tangible benefits of hydrogen-infused water for health and wellness.

Social Perception

Customers perceive the brand positively, viewing the product as effective, stylish, and beneficial for well-being and fitness. It is seen as a worthwhile investment for enhancing overall health and performance.

Copy Examples

• •Hydrate with Hawter.
• •Hydrate smarter.
• •Hydrate with Power.
• •Unlock your potential with Hawter Hydrogen Water.
• •Fuel your performance and accelerate recovery.