Brand Tone

Playful, Stylish, and Approachable

Brand Values

• •Style & Self-Expression
• •Quality & Comfort
• •Inclusivity
• •Affordability
• •Community

Best Practices

• •Maintain the Punny & Playful Voice: Consistently use wit and humor in product names, descriptions, and social media captions. The brand's personality is its biggest asset, so lean into the lighthearted, parody-driven tone.
• •Speak from the Pet's Perspective (When Appropriate): Utilize the "Rollie" persona, especially on platforms like TikTok and in storytelling elements like the "About Us" page. This creates a unique, authentic voice that distinguishes the brand.
• •Balance "Hype" with "Heart": While the aesthetic is trendy and cool, always bring the message back to the love for pets. Emphasize comfort, quality, and the joy of spoiling a furry family member.
• •Champion Inclusivity in All Messaging: Regularly feature a variety of dog breeds and sizes in marketing materials. Explicitly mention the commitment to providing options for larger dogs in copy to reinforce this core value.
• •Use a "Fur-Friendly" Lexicon: Incorporate pet-related puns and language (e.g., "fur-friend," "get your paws on it," "top dog"). This builds a cohesive and memorable brand world for the customer to be a part of.

Social Perception

The public perceives HawtDogs as a brand offering unique, trendy, and clever parody-inspired pet accessories, allowing owners to express their style through their pets. It's seen as authentic and trustworthy, founded by genuine pet lovers, and fosters a strong community around its TikTok-famous dog, Rollie. It successfully combines 'hype' culture with pet ownership, providing affordable fun rather than exclusive luxury.

Copy Examples

• •Your dog's style game should be as strong as their nap game. The city is their runway. Dress them for it. #HawtDogs #DogFashion #HypeBeast
• •Who says luxury is just for humans? Give your top dog the toy they deserve. Made from durable, pet-safe materials, this plush toy is perfect for stylish squeaking and sophisticated chewing. It's not just a toy, it's a statement piece.
• •🔥 Fresh Looks Are Here. Get Your Paws On It.
• •Style Has No Size Limit. From Chihuahuas to Great Danes, every dog deserves to look their best. Our mission is to bring high-quality, trendy designs to every fur-friend in the crew. Shop the collection now and find their perfect fit.
• •My human thought this was a look... I had to start my own brand. Don't let your human embarrass you. Tell them you need a HawtDogs upgrade. Link in bio! #doglife #dogclothes #tiktokmademebuyit