Brand Tone

Friendly, Approachable, Practical, Eclectic, Slightly Humorous/Casual

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Curated Selection/Discovery
• •Preparedness/Self-reliance
• •Individuality/Expression

Best Practices

• •Use friendly and approachable language.
• •Highlight the quality and unique selection of products.
• •Incorporate humor where appropriate, keeping it casual and relatable.
• •Focus on customer satisfaction and building personal connections.
• •Emphasize the practicality and preparedness aspects of certain product categories.

Social Perception

A brand that is perceived as friendly, reliable, and offering a unique and practical selection of products, with a focus on customer satisfaction and a touch of humor.

Copy Examples

• •Welcome to our humble home! We're here to provide high-quality products that will put a smile on your face.
• •Your satisfaction is what really matters to us. We're a small team dedicated to making you happy.
• •Check out our newest finds from our professional hunters! Unique items you won't find anywhere else.
• •Life Is Rough So You Gotta Be Tough! Grab one of our tees and face the day with a smile.
• •Be prepared for anything with our emergency food supplies and survival kits. Quality you can trust.