Brand Tone

Professional, Authoritative, Innovative, Forward-Thinking, Supportive, Customer-Focused, Accessible, Approachable, Proud, and Confident

Brand Values

• •Quality and Reliability
• •Innovation
• •Customer Service and Support
• •Heritage and Experience
• •Accessibility and Fairness
• •Knowledge Sharing and Education
• •Integrity and Transparency

Best Practices

• •Prioritize Clarity and Precision: Given the medical and scientific nature of the products, ensure all technical information is accurate, clearly explained, and avoids jargon where possible, or explains it effectively for the target audience.
• •Balance Heritage with Innovation: Weave in the company's long history to build trust, while simultaneously highlighting modern advancements and future-focused solutions, especially for the RegenMed sector.
• •Emphasize Partnership and Support: Consistently communicate a supportive, customer-centric approach. Use language that reassures clients they are not just buying a product but gaining a knowledgeable partner.
• •Maintain a Professional yet Accessible Voice: While authority is key, avoid overly academic or impersonal language. Strive for a tone that is knowledgeable but also approachable and helpful, reflecting their "small and helpful team" ethos.
• •Showcase Expertise through Evidence and Education: Utilize study findings (like the T-Lab PRP ranking), testimonials, and explain the science behind products and treatments to reinforce credibility and the value of their offerings.

Social Perception

Trusted Supplier, Leader in PRP, Reliable and Knowledgeable, Ethical and Customer-Centric, Recognized by NHS and Private Laboratories

Copy Examples

• •Headline: Decades of Precision, Tomorrow's Regeneration. Trust Hawksley. Body: For over 150 years, Hawksley & Sons has equipped the UK's leading medical professionals. Now, Hawksley RegenMed brings that same commitment to quality and innovation to the forefront of regenerative medicine. Discover our advanced PRP solutions.
• •Headline: Elevate Your Practice with Leading PRP Technology. Body: Partner with Hawksley RegenMed for T-Lab’s #1 ranked PRP systems and expert training. We provide not just cutting-edge products, but the dedicated support you need to achieve exceptional patient outcomes.
• •Headline: Your Independent Partner in Medical Innovation. Body: In a world of giants, Hawksley remains proudly independent, offering personalized service and accessible, high-quality medical equipment. From essential labware to pioneering regenerative therapies, we're here for you.
• •Headline: More Than a Supplier – A Collaborator in Your Success. Body: At Hawksley, we believe in building relationships. Our experienced team offers more than just products; we provide insights, support, and a commitment to helping your laboratory or clinic thrive. Experience the Hawksley difference.
• •Headline: The Science of Healing, The Art of Care. Explore PRP with Hawksley. Body: Dive into the future of aesthetic and therapeutic treatments with Hawksley RegenMed. Our scientifically backed PRP and PRF solutions, coupled with comprehensive training, empower you to deliver transformative results safely and effectively.