Brand Tone

Approachable, Traditional, and Community-Oriented

Brand Values

• •Community
• •Quality
• •Expertise
• •Tradition

Best Practices

• •Always Emphasize Community: In all communications, weave in references to the local community, whether it's schools, clubs, or local events. This reinforces the brand's core identity.
• •Maintain an Encouraging and Supportive Tone: The brand's voice should always be positive and uplifting. Celebrate customer and community achievements, no matter how small.
• •Highlight Expertise and Tradition: Remind the audience of Hawkinsport's 50-year history and the expertise of its staff. Phrases like "expertly selected," "trusted for generations," or "our family's commitment" can be very effective.
• •Use "We" and "Our" to Foster a Sense of Belonging: This language helps to create a connection with the customer, making them feel like part of the "Hawkinsport family."
• •Focus on Quality and Performance Benefits: Connect the high quality of the products to the positive outcomes for the athlete, such as improved performance or greater enjoyment of their sport. This demonstrates value beyond the price tag.

Social Perception

Trusted Local Expert and Community Pillar

Copy Examples

• •Game on for the new term! 📚 From the rugby pitch to the netball court, we've got all the quality PE kit your champion needs to start the school year strong. As a family business for over 50 years, we know how to gear up our local legends. #Hawkinsport #BackToSchool #CommunitySports
• •Ready to hit the pitch? Our new collection of hockey sticks and gear has been hand-picked by our experts to give you the edge. Whether you're a seasoned player or just starting, we'll help you find the perfect fit. #Hawkinsport #HockeyLife #ExpertAdvice
• •Huge congratulations to the Wycombe Phoenix Harriers on their fantastic results this weekend! We are so proud to support our local athletes. Your hard work is an inspiration to the whole community. 🏆 #LocalPride #HawkinsportFamily
• •We are delighted to announce our new partnership with [Company Name]. At Hawkinsport, we believe in the power of sport to build teamwork and commitment. We look forward to working together to support our local community and its athletes. #CorporatePartnership #CommunitySupport #Hawkinsport
• •The best for your best game. New arrivals in running and cricket.