Brand Tone

Authentic, passionate, and down-to-earth; friendly and approachable, with a touch of humor; personal and engaging, emphasizing the founder's journey and obsession; uses 'Reyt Good' to signify high quality and local identity.

Brand Values

• •Authenticity and Honesty
• •Craftsmanship and Quality
• •Natural Ingredients
• •Local Pride
• •Customer Connection

Best Practices

• •Always Tell the Story: Weave the brand's origin story of accidental discovery and passionate obsession into your copy whenever relevant. It’s your most unique asset.
• •Use "Reyt Good" Language: Embrace your Sheffield roots. Use down-to-earth, honest language. The phrase "Reyt Good" is a perfect, authentic tagline that reinforces both quality and local identity.
• •Highlight the "Why": Focus on the passion and the craft. Explain why you only use natural ingredients and why you distill in small batches. This communicates your values beyond just describing the product.
• •Let Your Customers Speak: Feature customer testimonials prominently. Their words—"smooth," "fabulous," "excellent service"—are powerful endorsements that reinforce your brand's perception.
• •Stay Humble and Humorous: Don't be afraid to mention the initial failures, like the "bloody awful" cider. This self-awareness makes the brand more relatable, human, and trustworthy. It shows you don't take yourselves too seriously, even though you're serious about your spirits.

Social Perception

Perceived as a genuine, high-quality craft distillery with premium, exceptionally smooth products. Seen as customer-focused, with responsive and helpful service. The family-run aspect and founder's personal story create connection and trust. Respected as an artisan producer within the local community.

Copy Examples

• •From a happy accident to your new favourite G&T. It all started with some dodgy cider... seriously. But that happy accident led our founder, Bryn, on a mission to create a "Reyt Good Gin." Two years of passion, tinkering, and a whole lot of juniper later, our classic London Dry was born. Made with nothing but natural botanicals and a whole lot of Sheffield spirit. Fancy a taste of our story?
• •The Gin That Started It All. Meet Bryn's Gin, the result of a two-year obsession. After a... spirited debate with his father who said, "you can't make gin," Bryn was determined to prove him wrong. The result is a perfectly balanced London Dry, juniper-forward with bright citrus notes and a warm, spicy finish. We use vapour infusion to keep the flavours pure and vibrant. It's our story, bottled. We recommend serving it with a classic Indian tonic and a slice of lemon. Cheers!
• •What's better than a G&T? A "Reyt Good" one. Here at Hawkins Distillery, we don't believe in shortcuts. We believe in craft, natural ingredients, and the honest pursuit of flavour. It's a journey that began by chance and is now our passion. From our award-highly-commended Blood Orange Gin to our super-smooth Chuckleberry Vodka, every bottle is made with love, right here in Sheffield. Discover our full range and find your new favourite.
• •Come and meet your friendly neighbourhood gin makers! We're packing up our spirits and heading to the Sheffield Food Festival! Come and say hello, hear our (slightly mad) story, and have a taste of what we're all about. We live for that "oooh, that's good" moment when someone new tries our gin. Let us make you our next convert.
• •Tired of the same old gin? So were we. That's why we decided to make our own. Hawkins Distillery is all about small-batch spirits that are big on flavour. No artificial stuff, ever. Just handcrafted, Sheffield-made gin and vodka that's "Reyt Good." Customers say it's the smoothest they've ever tried. Click to shop and taste the difference for yourself. Free delivery on orders over £X.