Brand Tone

Authentic & Passionate, Quality-Conscious & Premium, Appreciative of Beauty & Place, Friendly & Approachable, Helpful & Considerate

Brand Values

• •Quality Craftsmanship
• •Celebration of Hawaiian Beauty & Culture
• •Customer Satisfaction
• •Local Connection & Authenticity
• •Creating Enjoyable Experiences

Best Practices

• •Emphasize "Aloha Spirit": Infuse copy with warmth, friendliness, and a genuine love for Hawaii. Use welcoming language and share the beauty of the islands.
• •Highlight Premium Quality Consistently: Always mention the "genuine wood," "perfect fit," "high-quality materials," or similar phrases to reinforce the premium nature of the product.
• •Tell the "Mom and Pop" Story Subtly: Weave in the personal, small-business aspect to build connection and trust, emphasizing the care and passion behind the brand.
• •Focus on the Experience, Not Just the Product: Describe the feeling of relaxation, accomplishment, and the joy of connecting with Hawaiian scenery through the puzzles.
• •Maintain Visual and Textual Harmony: Ensure that the imagery used in advertising and on the website always reflects the high quality and beauty described in the text, creating a cohesive and authentic brand presentation.

Social Perception

A provider of high-quality, beautiful puzzles; A genuine small business; Specialized in Hawaiian themes; Offering a premium product; Trustworthy

Copy Examples

• •Headline: Escape to Paradise, Piece by Piece. Body: Immerse yourself in the breathtaking beauty of Hawaii with our premium wooden jigsaw puzzles. Crafted with care by our 'ohana in Honolulu, each puzzle features stunning local photography, designed to bring the spirit of aloha right to your table. Feel the quality in every perfectly fitting piece.
• •Product Feature Focus: More Than Just a Puzzle, It's a Hawaiian Journey. Body: Discover the magic of the islands with Hawaii Premier Puzzles. Our genuine wood pieces offer a satisfying snap, while vibrant, detailed images by local photographer Shane Myers transport you. Plus, enjoy fun Hawaiian facts with every box!
• •Brand Story Snippet: From Our Hawaiian Home to Yours. Body: As a small 'mom and pop' shop in Honolulu, we pour our hearts into creating puzzles that capture the islands we love. We believe in quality you can feel and beauty that inspires. Experience the difference a Hawaii Premier Puzzle makes.
• •Call to Action/Benefit Driven: Unwind the Hawaiian Way. Body: Looking for a beautiful challenge and a moment of calm? Our intricately designed wooden puzzles offer hours of enjoyment and a stunning piece of art once complete. Perfect for a relaxing afternoon or sharing with loved ones.
• •Quality Promise: The Art of Puzzling, Perfected in Paradise. Body: At Hawaii Premier Puzzles, quality isn't just a word; it's our promise. From the sustainably sourced wood to the vibrant, lasting prints of Hawaiian vistas, we ensure every puzzle is a masterpiece you'll treasure.